Joshua Hughes, Author at World Branding Forum

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For those with an inner child longing to have time in the sun, Cadbury Crème Egg flavoured stout has arrived Cadbury Chocolate brand has teamed...

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Advertising Campaigns Featured News

TVS Motor Company captures the love of the scooter with Lowe Lintas

Joshua Hughes

March 2, 2021

Lowe Lintas' new film for the Scooty Pep+ Special edition by TVS Motors captures the love of the scooter across Tamil Nadu state TVS Motor...

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Dulux India reassures consumers about its commitment towards quality

Joshua Hughes

March 1, 2021

AkzoNobel and Mullen Lintas have rolled out a new campaign for Dulux in India, reassuring consumers about the brand’s commitment to quality AkzoNobel, the paints...

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Advertising Campaigns Featured News

Blue Heaven Cosmetics releases its latest advertising campaign

Joshua Hughes

February 24, 2021

Blue Heaven Cosmetics aims to build a connection with its target group and attempts to re-frame the make-up category Blue Heaven Cosmetics, one of the...

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Campaigns Featured News

Pepsi introduces a new global campaign that celebrates culture

Joshua Hughes

February 23, 2021

Pepsi delivers in a highly entertaining new campaign that will cut across cultural playgrounds with the uncontainable fizz of the brand At a time when...

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Campaigns Featured Marketing News

Jameson Irish Whiskey introduces SPTO – St. Patrick’s Time Off

Joshua Hughes

February 18, 2021

Jameson encourages people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends Last year, and for...

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Advertising Campaigns Featured News

Berocca launches ‘actionable audio ads’ with Amazon Echo smart speaker

Joshua Hughes

February 16, 2021

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Campaigns Featured News

Kia Motors to “Accelerate The Good” in their latest campaign

Joshua Hughes

February 10, 2021February 10, 2021

The campaign is an extension of Kia Motors "Accelerate The Good" charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief As America...

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Advertising Campaigns Featured News

Jeep unveils its latest ad campaign ‘The Middle’ with Bruce Springsteen

Joshua Hughes

February 8, 2021

"The Middle" campaign marks the 10-year anniversary of the "Imported from Detroit" Big Game campaign, recognising and celebrating American ingenuity as seen through the lens...

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Advertising Campaigns Featured News

Guinness partners Hall of Famer, Joe Montana in latest its spot

Joshua Hughes

February 5, 2021February 5, 2021

Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or "Greatest...

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Advertising Campaigns Featured News

Miller Lite announces “Ridiculously Long Calorie-Burning URL”

Joshua Hughes

February 3, 2021

Miller Lite is reminding drinkers that more taste is worth one extra calorie, and burning that extra calorie is as easy as typing in a...

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Advertising Campaigns Featured News

Honeycomb cereal launches “Big Honey” campaign starring Terry Crews

Joshua Hughes

February 2, 2021February 2, 2021

Crews share straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee in Honeycomb's latest ad campaign Known for its big size,...