Eliza Jane, Author at World Branding Forum

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OREO continues #ProudParent campaign with release of new film and first-of-their kind limited edition cookies OREO, with the support of PFLAG National and their shared...

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Campaigns Featured News

Budweiser unveils “Be A King” global campaign with Halsey

Eliza Jane

October 15, 2020October 15, 2020

Budweiser's film is inspired by Halsey's spoken word poetry documenting her rise to "Becoming a King" Budweiser brand has announced a partnership with chart-topping, multi-platinum,...

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Campaigns Featured Marketing News

Alfa Romeo launches its latest campaign with Alexander Skarsgård

Eliza Jane

October 15, 2020October 15, 2020

The campaign showcases the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo Luxury car brand,...

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Campaigns Featured News

MISSGUIDED partners Models of Diversity in latest campaign

Eliza Jane

October 14, 2020

The diversity of MISSGUIDED's campaign is not only in the range of skin tones and body shapes represented but in the unique stories of each...

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Campaigns Featured News

Samsung UK unveils its 1000 letters of love initiative

Eliza Jane

October 13, 2020

As a company that is committed to connecting people, Samsung is continuing to engage the workforce in providing companionship to those facing hardship, loneliness and...

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Campaigns Featured News

Pony Malta and MullenLowe SSP3 launches #SheSpeaks on TikTok

Eliza Jane

October 12, 2020June 13, 2023

ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

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Campaigns Featured News

IKEA partners Flow Loop to develop water recycling shower solutions

Eliza Jane

October 9, 2020

IKEA is working throughout the value chain to become more water-efficient by improving water quality and increasing the availability of water where it has influence...

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Campaigns Featured News

Adidas aims to drive positive change in and through football

Eliza Jane

October 8, 2020

The Adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower...

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Campaigns Featured News

Jameson Irish Whiskey brings back its iconic “Lost Barrel” ad

Eliza Jane

October 6, 2020October 6, 2020

Jameson Irish Whiskey celebrates the extraordinary lengths for exceptionally smooth Whiskey in new "Legendary Tales" campaign If there were ever a year that needed the...

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Campaigns Featured News

Michael Kors announces the launch of its new employee-led campaign

Eliza Jane

October 5, 2020

Michael Kors leans into the spirit of community for its Watch Hunger Stop 2020 Campaign, entitled 'Food is Love - Share Your Heart' Michael Kors...

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Campaigns Featured News

IKEA sets to remove non-rechargeable alkaline batteries by 2021

Eliza Jane

October 1, 2020June 14, 2023

IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to rechargeable batteries Following furniture brand, IKEA’s commitment to inspire...

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Advertising Featured News

Swiggy’s latest ads celebrates India’s passion for food and cricket

Eliza Jane

September 30, 2020

Conceptualised by Lowe Lintas, Swiggy's multilingual campaign emphasizes the brand’s commitment to serving safe and hygienic food to its customers Swiggy has been delivering memorable...