Eliza Jane, Author at World Branding Forum

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Zalando's new Holiday campaign "We Will Hug Again", seeks to convey the feeling of optimism and hope across Europe This holiday season, Zalando, Europe's online...

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LEGO campaign sees children from around the world rebuild the Holidays

Eliza Jane

November 4, 2020

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO...

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Advertising Featured News

Sony gives its consumers a first look at their new global launch spot

Eliza Jane

November 3, 2020

Sony's PlayStation 5 latest spot celebrates the human desire to push boundaries and achieve the extraordinary Sony Interactive Entertainment, a multinational video game and digital...

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Advertising Campaigns Featured News

Godrej Lal Hit unveils its latest ad campaign in anticipation for Diwali

Eliza Jane

November 3, 2020

Godrej Lal Hit's film revolves around the preparation of the festival of lights and the current sense of anticipation around festive fervour in the country...

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Advertising Campaigns Featured News

Burger King pulls another trick on their fast-food brethren

Eliza Jane

November 2, 2020November 2, 2020

Burger King’s Halloween campaign, "Scary Places", shows creepy abandoned Wendy’s and McDonald’s Burger King is a big fan of trolling its rivals on Halloween. Who...

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Design Featured News

LEGO DOTS brings Halloween Hocus Pocus to Animal Crossing

Eliza Jane

October 30, 2020October 30, 2020

LEGO DOTS offers a fun new way to design surfaces and customise for individual self-expression on Animal Crossing Fans of Animal Crossing and LEGO DOTS...

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Campaigns Featured News

Klarna partners Tan France in its latest ‘Clothes love all’ campaign

Eliza Jane

October 29, 2020October 29, 2020

Klarna's campaign explores the idea that prejudice within the industry comes from the people, not the garments, advocating a world where humans are inspired to...

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Branding Featured News

AB InBev announces its latest circular packaging milestone

Eliza Jane

October 27, 2020October 27, 2020

AB InBev's entire portfolio of beer brands will now be packaged with recycled paperboard, bringing the company closer to achieving its 2025 Sustainability Goal AB...

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Campaigns Featured News

Ralph Lauren unveils plans to close the gender gap in fashion

Eliza Jane

October 26, 2020October 26, 2020

Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels of...

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Campaigns Featured Marketing News

Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

Eliza Jane

October 22, 2020

The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month When DieHard batteries, one of the...

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Campaigns Featured News

Gap launches its “Dream The Future” holiday campaign

Eliza Jane

October 21, 2020

Gap invites everyone to dream towards a brighter future together, connected in joy, peace, empathy and love This holiday, Gap introduces the "Dream The Future"...

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Design Featured News

Adidas and the LEGO Group embark on a multi-year partnership

Eliza Jane

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...