Deborah Joy Peter, Author at World Branding Forum

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If the estimations prove accurate, 2016 marks the fifth straight year in which UK ad spending has outpaced its gross domestic product growth The forecast released...

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Advertising Campaigns Featured News Videos

Clash of Kings Powers Up Fresh Round of Advertising

Deborah Joy Peter

November 27, 2015November 27, 2015

Clash of Kings has launched a second installation worldwide in key markets like the United States, United Kingdom, Germany, and Japan Following a first round of...

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Van Bergen Secures 2016 Woman of Influence Title

Deborah Joy Peter

November 26, 2015March 22, 2016

Winners were selected by a panel based on success as a business leader, community commitment, and track record of paying it forward New York Business...

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News Technology

mInteraction Appoints Digital Director for Thailand

Deborah Joy Peter

November 25, 2015November 25, 2015

She will offer digital communications solutions to clients under Mindshare namely Yum! Restaurant, AP, Amway, PTTEP, and UIP GroupM Thailand’s digital arm, mInteraction, has named Jitirath...

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Advertising Campaigns Featured News Videos

Sears Comes Out on Top with Everything Under the Tree

Deborah Joy Peter

November 24, 2015September 26, 2023

The advertising push entails an integrated effort across television, radio, online, print, and on-the-ground activation A fan of the festive season, Sears Canada has launched...

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Advertising Industry News

McCann Named Beko’s Lead Agency Partner

Deborah Joy Peter

November 23, 2015November 23, 2015

The factors leading to the win include the firm’s extensive experience in handling international accounts, strategic approach, and best creative solutions McCann Worldgroup has been...

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News Public Relations

MWWPR Fills President of the Western Region Role

Deborah Joy Peter

November 20, 2015November 20, 2015

The newly named JP Schuerman has been instrumental in expanding the firm's presence in San Francisco and Los Angeles MWW Public Relations has promoted JP Schuerman (pictured)...

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Branding Campaigns Featured News

Sexy Hair Resurrects Cool with James Dean Tie-Up

Deborah Joy Peter

November 19, 2015November 19, 2015

The partnership pays homage to the icon’s brooding look and includes a multi-tiered marketing campaign to support the movement Professional haircare brand, Sexy Hair, has...

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Branding Featured News

Cancún Opens Doors to Hyatt Ziva by Playa

Deborah Joy Peter

November 18, 2015November 18, 2015

Owned by Playa Hotels & Resorts, the property will be managed by the operational component of the hospitality group Hyatt Ziva has debuted in one...

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Advertising Campaigns Featured News Videos

Fruit of the Loom Fleeces Up the Professional Look

Deborah Joy Peter

November 17, 2015November 17, 2015

The push surrounding the launch is being supported with videos, posts, and real time engagement on Facebook, Twitter, and Instagram Leisurewear giant, Fruit of the Loom, has...

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Campaigns Featured Marketing News

Maxus Powers Up Sleigh with National Book Tokens Adventure

Deborah Joy Peter

November 16, 2015November 16, 2015

The push aims to raise awareness surrounding the gift card and reaffirm why the brand’s offering is the perfect gift for book lovers WPP media...

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Advertising Campaigns Featured News Videos

Barnes & Noble Greets Readers with Singing Christmas Card

Deborah Joy Peter

November 13, 2015November 13, 2015

The brand has unveiled an ad push featuring Tony Bennett and Lady Gaga themed You Never Know Who You’ll Meet at Barnes & Noble Globally-positioned book...