Deborah Joy Peter, Author at World Branding Forum

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Set to feature 366 guestrooms and posh amenities, Athens Marriott Hotel debuts in 2018, after its $15 million renovation sees completion. Marriott International has signed...

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Featured Marketing News

The Luxury Collection Settles by Meixi Lake

Deborah Joy Peter

October 18, 2016October 18, 2016

The new Luxury Collection getaway boasts 303 guestrooms, six suites, a presidential suite, and views of the Yuelu Mountain and Meixi Lake. The Luxury Collection, under...

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Branding Featured News

Royal Doulton Does Christmas with Ellen DeGeneres

Deborah Joy Peter

October 17, 2016October 17, 2016

The Royal Doulton Christmas collaboration with Ellen DeGeneres features an exclusive line of four mugs to add to the fun of gift-giving. American television host...

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Featured Marketing News

UGG Switches to Winter Warmth with Toscana Wear

Deborah Joy Peter

October 14, 2016October 15, 2016

Newly launched, the fashion brand’s exclusive capsule collection is only available at select retail locations and via the UGG retail website. UGG has nixed the...

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Ogilvy Public Relations Appoints Andrea Romero

Deborah Joy Peter

October 13, 2016October 17, 2016

Andrea Romero joins Ogilvy Public Relations with experience in high-level media relations across various sectors and geographies. Ogilvy Public Relations has named Andrea Romero (pictured) to...

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Featured Marketing News Videos

UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

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Featured Marketing News

British Airways Does Seven-Nation Cycle on Wheels

Deborah Joy Peter

October 11, 2016October 11, 2016

A pair of First Officers secured a Guinness World Records title for British Airways after cycling across seven countries in just 24 hours. Two British...

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Featured Marketing News Videos

Chrysler Activates Child’s Play Around 2017 Pacifica

Deborah Joy Peter

October 10, 2016October 10, 2016

Three PacifiKids—Izzy, Miles, and Harper—greeted Chrysler minivan shoppers and assisted families with their exploration of the new variant. PacifiKids took over a dealership and ran...

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Lucasfilm Unveils World Premiere of Betrayed Trailer

Deborah Joy Peter

October 7, 2016October 8, 2016

The Lucasfilm trailer reveals a first look at the prequel to the upcoming Star Wars: The Old Republic – Knights of the Eternal Throne. Lucasfilm...

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5W Public Relations Appoints Communications Lead

Deborah Joy Peter

October 6, 2016October 7, 2016

Greg Menken brings over 15 years in public relations and politics to 5W Public Relations, where he will provide strategic advice and counsel. 5W Public...

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Featured Marketing News

Maidenform Appoints Micaela Erlanger Ambassador

Deborah Joy Peter

October 5, 2016October 5, 2016

As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...