Deborah Joy Peter, Author at World Branding Forum

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Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Featured Marketing News

Tide Canada Partners with Nelly Furtado for Purclean

Deborah Joy Peter

November 18, 2016November 18, 2016

For the launch of its new eco-friendly detergent, Purclean, Tide has named Nelly Furtado an advocate for its campaign with WWF-Canada. Tide has teamed up...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

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Finn Partners Appoints Mina Volovitch to Dual Role

Deborah Joy Peter

November 16, 2016November 16, 2016

Finn Partners has appointed communications veteran, Mina Volovitch, Paris head and Senior Partner for its global health practice. Finn Partners has named Mina Volovitch (pictured)...

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Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

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Featured Marketing News

Taco Bell Sets Up Flagship Shop on Las Vegas Strip

Deborah Joy Peter

November 14, 2016November 14, 2016

Taco Bell has opened its flagship store on the Las Vegas Strip as well as revealed the brand’s first logo refresh in more than 25...

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Design Featured News

UGG Unveils Rugged Est. 1978 Collection for Men

Deborah Joy Peter

November 11, 2016November 11, 2016

An American-made collection featuring limited edition footwear and accessories, Est. 1978 by UGG is now available in-store and online. UGG has launched a premium collection...

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Featured Marketing News Videos

Johnnie Walker Goes 360 with Keep Walking America

Deborah Joy Peter

November 10, 2016November 10, 2016

Built on the brand’s heritage, the new Johnnie Walker push is a tribute to the cultural progress and diversity which represent today’s America. Johnnie Walker...

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Featured Marketing News Videos

Schneider Electric Powers Up Asia Pacific Region

Deborah Joy Peter

November 9, 2016November 10, 2016

The Schneider Electric programme will connect over 1,300 families to power and lighting to better living conditions in 12 countries. Global energy automation company, Schneider...

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Featured Marketing News

Solace Signs On as an Alpine Canada Gold Partner

Deborah Joy Peter

November 8, 2016November 8, 2016

Solace will support strategic research and innovation projects to give Alpine Canada athletes and coaches data they can analyse and apply. Alpine Canada has entered into...