Deborah Joy Peter, Author at World Branding Forum

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Hyatt Hotels has expanded the brand’s Latin American footprint with the debut of its inaugural property in Colombian city, Cartagena. Hyatt Hotels has launched a...

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Industry News

Warc and Deloitte Digital Launch Toolkit 2017

Deborah Joy Peter

December 7, 2016December 7, 2016

Warc has released Toolkit 2017 in line with Deloitte Digital, which features six key trends examining the challenges faced by marketers. Warc, the global marketing...

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Featured Marketing News

Zachary Prell and Naadam Launch Exclusive Range

Deborah Joy Peter

December 6, 2016December 6, 2016

The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website. Global menswear fashion house, Zachary Prell, and cashmere...

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Featured Marketing News

UPS Canada Delivers Holiday Message in a Parcel

Deborah Joy Peter

December 5, 2016December 5, 2016

The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Featured Marketing News

Hilton Delivers New York Charms with Brooklyn Hotel

Deborah Joy Peter

December 2, 2016December 3, 2016

The new Hilton Brooklyn New York has opened on Boerum Hill to offer both business and leisure travellers the best of the borough. Hilton has...

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Featured Marketing News

Hyatt Regency Celebrates Brand Comeback in Sydney

Deborah Joy Peter

December 1, 2016December 1, 2016

The $250 million transformation of Hyatt Regency Sydney includes a new 25-storey tower, alongside more than 200 additional guestrooms. Hyatt Regency has returned to Sydney...

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Branding Design Featured News

Westin Expands German Trail with Hamburg Debut

Deborah Joy Peter

November 30, 2016December 1, 2016

The Westin Hamburg has launched after a redesign that entails posh facilities and panoramic views set against a historic riverside backdrop. Westin has unveiled its latest...

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Featured Marketing News

Sunwing Creates Direct Flight from Winnipeg to Nassau

Deborah Joy Peter

November 29, 2016November 29, 2016

Canadian airline, Sunwing, has launched a new flight from Winnipeg to Nassau to bring the Islands of the Bahamas closer to home. Canadian leisure airline,...

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Featured Marketing News

Pepsi Decks the Halls with Holiday Cheer and Emojis

Deborah Joy Peter

November 28, 2016November 28, 2016

Pepsi has added a festive layer to its PepsiMoji push in the United States with the release of holiday-themed emojis and gift inspirations. Pepsi is...

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Design Featured News

Esprit Styles Up with Myntra to Draw Indian Shoppers

Deborah Joy Peter

November 25, 2016July 18, 2022

Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination. Casualwear designer, Esprit, has forged...

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Featured Marketing News

British Airways Ropes in Alaska Airlines Partnership

Deborah Joy Peter

November 24, 2016November 24, 2016

The British Airways deal allows travellers to book flights to seven destinations across the West Coast of America and three in Hawaii. British Airways has...

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Japan’s All Nippon Airways Appoints Hill+Knowlton

Deborah Joy Peter

November 23, 2016November 23, 2016

Hill+Knowlton has been selected as the firm that handles the US-focused push by All Nippon Airways, which is currently underway. Following a competitive pitch, All...