Deborah Joy Peter, Author at World Branding Forum

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Hilton has created a push starring television's Anna Kendrick which promotes peace of mind through Honor points, perks, and price. Hilton has chosen Anna Kendrick...

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Campaigns Featured News Videos

Dom Pérignon and Lenny Kravitz Do Assemblage

Deborah Joy Peter

October 1, 2018October 3, 2018

Dom Pérignon had rolled out Assemblage in partnership with Lenny Kravitz. The push is his first as CD and photographer for the brand. Dom Pérignon has...

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Featured Marketing News

Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...

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Featured Marketing News

Dunkin’ Donuts Whips Up Cold Brew Coffee Packs

Deborah Joy Peter

August 25, 2017August 26, 2017

Dunkin' Donuts Coffee at Home and Freddie Prinze Jr. partner to debut the Cold Brew Coffee Packs now available across the United States. Dunkin' Donuts...

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Featured Industry News

Essence Names Christian Leipacher Düsseldorf MD

Deborah Joy Peter

August 24, 2017August 30, 2017

Essence has set up shop in Düsseldorf. Christian Leipacher has been named EMEA CEO, with the appointment set to take effect in January. Marking the...

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Advertising Featured News Videos

Playtex Celebrates Love My Curves with Positivity

Deborah Joy Peter

August 23, 2017September 1, 2017

Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women. Intimate apparel brand, Playtex,...

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Featured Marketing News

Ocean Spray Signs Flavour Pact with Brittany Altomare

Deborah Joy Peter

August 22, 2017August 25, 2017

Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up. Ocean Spray is relaunching...

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Featured Marketing News Videos

Puerto Rico Invites Tourists to Take It Despacito

Deborah Joy Peter

August 21, 2017August 23, 2017

Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico. The Puerto Rico Tourism Company has...

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Featured Marketing News Videos

Material Girl Launches Fall Campaign Starring Pia Mia

Deborah Joy Peter

August 18, 2017August 22, 2017

To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...

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Featured Marketing News Videos

Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Featured Marketing News

Via Spiga Flaunts Fall Line and Brand Relaunch

Deborah Joy Peter

August 16, 2017August 18, 2017

Via Spiga has released a fall collection which reflects the new textures and styles inspired by its recent relaunch led by CD, Carla De Freitas....

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Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...