Anisha Kapoor, Author at World Branding Forum

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SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Industry Marketing

Cognifide Wins First Ever VOCalis Customer Satisfaction Award

Anisha Kapoor

January 25, 2018

Working with some of the world's leading businesses, Cognifide works to deliver exceptional customer experience Digital Clarity Group (DCG), the US based research and advisory...

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Advertising Industry

Major Changes Introduced to Gunn Report

Anisha Kapoor

January 24, 2018

Gunn Report Re-Launch Integrated into WARC Major changes are being introduced to Gunn Report, a global index of creative excellence in advertising, to reflect the...

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Industry Public Relations

5W Public Relations Named AoR for Selby Jennings

Anisha Kapoor

January 23, 2018

Partnership with 5W Public Relations to Boost Brand Awareness for Phaidon International 5W Public Relations, an independently owned PR firm in the U.S., has been...

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Featured Marketing News

PepsiCo Products Make Joint Super Bowl Advertisement

Anisha Kapoor

January 18, 2018

The teaser video by PepsiCo features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off Doritos Blaze and MTN DEW ICE,...

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Industry Marketing

LEWIS Expects 2018 to be another Record Year

Anisha Kapoor

January 17, 2018

£2.9 million deployed by LEWIS in developing new vertical sectors LEWIS, a global integrated communications business, announced the completion of its 23rd year of consecutive...

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Featured Marketing News

Ayesha Curry’s Effusive Style Captured in New Cookware Packaging

Anisha Kapoor

January 16, 2018January 16, 2018

DDW and Meyer Corporation collaborate to create the brand identity and package design for Ayesha Curry's debut cookware line DDW, a San Francisco based design firm, was tasked...

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Industry Marketing

Oleg Korenfeld Appointed as Global Chief Platforms Officer at Wavemaker

Anisha Kapoor

January 15, 2018

Korenfeld to Develop and Deploy Wavemaker Platforms Suite Globally Wavemaker, a media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer....

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Branding Industry Marketing

iProspect’s Jeff Johnson Joins PMX as Executive Vice President

Anisha Kapoor

January 12, 2018January 12, 2018

PMX focused on closing gap between performance and brand marketing says Jeff Johnson PMX Agency has named Jeff Johnson as its Executive Vice President. In...

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Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

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Industry Marketing

Kantar and Second City’s Brandstage Sets the Marketing Stage

Anisha Kapoor

January 11, 2018

Brandstage to offer fresh consumer insights and growth exploration to partners Kantar, the data investment management division of WPP, and an insight, information and consultancy group,...

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Industry Marketing

Accenture to Acquire German Mackevision

Anisha Kapoor

January 10, 2018

Award-winning visual effects team, Mackevision to break new grounds with immersive content Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...