Anisha Kapoor, Author at World Branding Forum

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Publicis Groupe Client funding of Cannes Lions entries ensured great work was able to be judged and awarded 2018 has been a year of difference...

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Industry Marketing

Alibaba Group and Kantar Join Forces to Redefine Brand Building at ‘China-Speed’

Anisha Kapoor

June 22, 2018

Partnership between Alibaba and Kantar delivers a new integrated ‘insight to activation’ platform to achieve the vision of real-time brand and campaign management Kantar and...

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Advertising Industry

Unilever Calls on Creators and Distributors to Eradicate Stereotypes

Anisha Kapoor

June 20, 2018June 20, 2018

Multi-million-dollar content partnerships with pop group NOW UNITED and Cartoon Network kick-off new era of industry-leading Unstereotype initiative by Unilever Unilever is calling on content...

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Advertising Industry

FCB Health Named “Healthcare Network of the Year”

Anisha Kapoor

June 19, 2018

FCB Health earns top honour at the 2018 Cannes Lions Health Festival for the first year in its history FCB is off to a strong...

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Advertising Industry

WARC to Join Cannes Lions’ New Digital Offering, The Work

Anisha Kapoor

June 18, 2018

Digital subscription business WARC brings expert guidance and insight on marketing effectiveness Cannes Lions announced that WARC, a global authority on advertising and media effectiveness, will...

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Advertising Industry

Publicis Groupe Appoints Tom Kao as Hong Kong CEO

Anisha Kapoor

June 14, 2018

Kao brings over 20 years of management experience to Publicis Groupe Publicis Groupe today announced that Tom Kao has been appointed as CEO of Publicis...

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Advertising Industry

JCDecaux Launches Automated Planning and Trading Platform

Anisha Kapoor

June 14, 2018

VIOOH platform by JCDecaux will accelerate growth of Out-of-Home advertising and will be led by Jean-Christophe Conti JCDecaux, an outdoor advertising company, announced the launch...

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Advertising Industry Marketing

MSR Communications Generates Buzz with New Adult Novelty Client

Anisha Kapoor

June 13, 2018

MSR Communications was recognised with three coveted industry awards for its ingenuity and impactful results MSR Communications, an independent public relations and social marketing firm...

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Advertising Industry

Leo Burnett Unveils 2018 Cannes Lions Film Festival Predictions

Anisha Kapoor

June 12, 2018

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20...

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Advertising Industry Marketing

Wunderman Appoints Ian Sohn as President of Wunderman Chicago

Anisha Kapoor

June 11, 2018

Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...

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Branding Industry

CHARGE Energy Branding Held for Third Time in Reykjavik

Anisha Kapoor

June 8, 2018

C-level speakers attending CHARGE conference on branding for the energy space, bringing together companies from both sides of the Atlantic, awarding the best Energy Brands in...

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Advertising Industry

Cannes Lions Launches First Digital Pass Broadcast for Digital Delegates

Anisha Kapoor

June 7, 2018

Curated Festival experience broadcast across the world by Cannes Lions to include over 30 talks from world-famous speaker programme of creators, marketers and innovators The...