Anisha Kapoor, Author at World Branding Forum

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The appointment comes after the recent announcement by Publicis Groupe that it would extend its country model to cover all areas where it is present Publicis...

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Industry Marketing

Digitas Achieves Elite Adobe Analytics Specialisation

Anisha Kapoor

July 18, 2018July 19, 2018

Digitas is one of just 18 global alliance partners to achieve Adobe Analytics Specialisation Digitas, a connected marketing agency, has been accredited as an Adobe Analytics...

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Industry Marketing

Publicis Groupe Expands Its Country Model to Cover Its Markets

Anisha Kapoor

July 17, 2018

New Publicis Groupe structure to drive integration of capabilities within the countries or regions and make the organisation more efficient Publicis Groupe has announced the expansion...

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Industry Marketing

Omnicom Launches Omni Taking Data-Driven Marketing to Next Level

Anisha Kapoor

July 16, 2018

Omni by Omnicom drives people-based precision marketing at scale across creative, media and CRM Omnicom Group, one of the leading global marketing and corporate communications...

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Industry Marketing

WPP and KOÇ Form New Partnership to Launch Digital Media Agency Ingage

Anisha Kapoor

July 5, 2018

Zer’s 50-strong digital marketing team will continue to serve their clients under the brand Ingage WPP’s GroupM, and Zer, a Koç Group company, have formed...

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Advertising Industry Marketing

ROK Brands Names M&C Saatchi LA as Agency of Record

Anisha Kapoor

July 3, 2018

The Firm will develop a new lifestyle, hardware, and connectivity brand for ROK ROK Brands has named M&C Saatchi LA as their agency of record...

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Advertising Industry Marketing

Ad Council Announces Linda Boff, CMO of GE, as Board Chair

Anisha Kapoor

July 3, 2018

The Ad Council continues its tradition of rotating Board Chairs every year, comprised of a prestigious group of senior executives from media companies, agencies, technology...

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Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

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Advertising Industry

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

Anisha Kapoor

June 29, 2018

Resources to be pulled from Digitas and Blue 449 to handle Dunkin' Donuts account Dunkin' Donuts announced the selection of a unit within Publicis Media as...

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Advertising Industry Marketing

Dentsu Aegis Names Annette Warring General Motors Executive Client President

Anisha Kapoor

June 27, 2018

Dentsu Aegis' Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors' business growth After transforming the Canadian...

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Advertising Industry

Omnicom Wins Holding Company of the Year at the 2018 Cannes Film Festival

Anisha Kapoor

June 26, 2018

Omnicom wins more Grand Prix Awards than any other Holding Company At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognised for their...

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Advertising Industry

BBDO Worldwide Named Network of the Year for Seventh Time at Cannes

Anisha Kapoor

June 25, 2018

Four Grand Prix Lions in Design, Film, Glass and PR, plus Titanium Lion highlight breadth of creative communications for BBDO At the 2018 Cannes Lions...