Advertising Archives | World Branding Forum

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The three Maltesers ads starring disabled actors debut during the opening ceremony of the Rio Paralympic Games on 7 September. Cashing in on its £1million...

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Maxus Appoints First Global Creative Director

Joshua Hughes

September 5, 2016September 5, 2016

Elevated to the role, Jen Smith will oversee creative output for Maxus Global, and supervise client work on a worldwide and national scale. Maxus Global...

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Goodyear Celebrates Heritage with Blimpworthy

Joshua Hughes

September 2, 2016September 2, 2016

The Blimpworthy push captures 60 years of hard work, determination, and grit in true Goodyear fashion via new television spot, Witness. Goodyear, the official partner...

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Dickies Gets Fast N’ Loud with Richard Rawlings

Joshua Hughes

September 1, 2016September 1, 2016

Per the deal, Richard Rawlings steps in as brand ambassador, with his crew set to be outfitted in the Dickies workwear on Fast N’ Loud....

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Karl Lagerfeld Takes Paris to North America

Joshua Hughes

August 31, 2016August 31, 2016

Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets. Karl Lagerfeld Paris has...

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Las Vegas Delivers Warm Welcome with Postcard

Joshua Hughes

August 30, 2016August 30, 2016

The latest from its ‘What Happens Here, Stays Here’ push, Postcard celebrates adult freedom and Las Vegas as an inclusive destination. Returning to its creative...

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Ford Powers Up F-Series Super Duty for the Fall

Joshua Hughes

August 26, 2016August 26, 2016

With the addition of a 48-gallon fuel tank, the Ford Super Duty maximises time between fill-ups to get more done in a shorter span. Ford...

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UGG Slips into Fall Street Style with Hailey Baldwin

Joshua Hughes

August 25, 2016August 25, 2016

Depicting a modern UGG aesthetic, Baldwin stars in a photo series set against the quintessential Californian backdrop of Venice Beach. UGG has teamed up with...

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Breakfast at Carl’s Jr. Beefed Up with Steak and Eggs

Joshua Hughes

August 24, 2016August 24, 2016

The Carl’s Jr. Steak, Egg & Cheese Breakfast Biscuit and Burrito are now available at participating locations across the United States. Sister restaurant chains, Carl’s...

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Old Spice Unveils New Partnership with Von Miller

Joshua Hughes

August 23, 2016August 23, 2016

As Official Deodorant and Body Wash of the NFL, both Old Spice and the Hardest Working Collection celebrate legendary protection for men. Old Spice has...

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Papa John’s Debuts Cupcakes with Peyton Manning

Joshua Hughes

August 22, 2016August 22, 2016

For its new NFL-themed campaign, Papa John’s has partnered with NFL greats, Peyton Manning and J.J. Watt, to roll out Cupcakes spot. Papa John’s has...

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What the Fart is That Smell, Ubisoft?

Deborah Joy Peter

August 19, 2016August 20, 2016

Ubisoft has launched a campaign surrounding the Nosulus Rift, which features three videos discussing how the perfect fart was created. How can something that smells...