Advertising Archives | World Branding Forum

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The effort will be promoted via the Blundstone website, social media, direct mailers, and a Zappos promotion featuring its social influencers. Blundstone, the original Chelsea boot...

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Manulife Vitality Celebrates What Canadians Live For

Joshua Hughes

October 7, 2016October 8, 2016

The new campaign backs Manulife Vitality, a life insurance product that rewards people for making healthy choices and being healthy. Manulife has released its largest national...

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Sparkling Ice Adds Flavour with Trolls Collaboration

Joshua Hughes

October 6, 2016October 6, 2016

Sparkling Ice will launch UnconTROLLable Flavor, a push featuring a contest, limited edition packaging, advertising, and in-store marketing. Sparkling Ice has partnered with DreamWorks Animation...

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MoneyGram Holds the DOR Sacred in Romania

Joshua Hughes

October 5, 2016October 5, 2016

Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...

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Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Manchester City Signs Mundipharma in Four Markets

Joshua Hughes

September 30, 2016September 30, 2016

Manchester City names Mundipharma its Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East, and Africa. Manchester City has signed on Mundipharma as...

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Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Dairy Queen Goes All Day with Fan Favourite Lunch

Joshua Hughes

September 28, 2016September 28, 2016

Due to popular demand, Dairy Queen has relaunched its $5 Buck Lunch, a limited-time offer now available all day through October. Dairy Queen has launched...

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Johnnie Walker Digitises Scotch Whisky Experience

Joshua Hughes

September 27, 2016September 27, 2016

The Johnnie Walker mentorship programme is now on Amazon Alexa and Facebook Messenger, with videos featuring mixologist, Jeff Bell. Johnnie Walker has launched a digital...

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Kantar Public Debuts with Michelle Harrison to Lead

Joshua Hughes

September 26, 2016September 26, 2016

Kantar Public unites the brand’s expert sector teams, integrating capability from Kantar TNS, Millward Brown, IMRB, and IBOPE. Kantar has launched a new global brand, Kantar...

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Okura Nikko Beefs Up Gastronomy via One Harmony

Joshua Hughes

September 23, 2016September 23, 2016

Running from 1 October to 15 December, the new campaign seeks to elevate the Okura Nikko guest experience around distinctive hospitality. Okura Nikko Hotels has...