Advertising Archives | World Branding Forum

ShopBop #HolidayHowTo with Kate Bosworth Starts

December 5, 2016December 5, 2016

The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...

Read Time:1 Minute, 12 Second

Columbia Sportswear Goes Rogue One with Lucasfilm

December 2, 2016December 3, 2016

Columbia Sportswear and Lucasfilm have launched a limited-edition Rogue One: A Star Wars Story jacket line with three new releases. Columbia Sportswear has unveiled three...

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Bauer Hockey Runs Aim for Greatness Global Push

December 1, 2016December 1, 2016

The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Advertising Featured Industry News

Eurobest Debuts Digital Craft and Creative Data Awards

November 28, 2016November 30, 2016

For the upcoming eurobest Festival of Creativity, leading European brands will bring industry insights, trends, and ideas to the stage. With two days to go...

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Coca-Cola Celebrates A Coke for Christmas Premiere

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...

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PokerStars Ups the Ante with Football’s Cristiano Ronaldo

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

Read Time:1 Minute, 19 Second

Ogilvy & Mather Names Horacio Genolet Latina CEO

November 23, 2016November 23, 2016

Succeeding Marcos Golfari, Horacio Genolet has been chosen to assume the role of Chief Executive Officer for Ogilvy & Mather Latina. Horacio Genolet (pictured) has...

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UGG for Men Launches Neumel Velvet Holiday Style

November 22, 2016November 22, 2016

UGG for Men has released its new Neumel Velvet holiday style with a campaign featuring artiste and brand ambassador, Vic Mensa. UGG for Men has...

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Cannes Lions Records Big Tweaks with Smaller Juries

November 21, 2016November 21, 2016

For 2017's Cannes Lions Festival visiting France in June, smaller juries will feature to improve the quality of discussion inside the jury room. Cannes Lions...

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Subaru of America Shares the Love with New Push

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

Read Time:3 Minute, 7 Second

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral