Advertising Archives | World Branding Forum

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As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

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Škoda UK Drives Mobile Users to Digital Rebrand

Joshua Hughes

February 20, 2017February 20, 2017

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...

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Vodafone UK Rings in New Push with Amy’s Birthday

Joshua Hughes

February 17, 2017February 17, 2017

Vodafone UK is celebrating its network success with the launch of a new television push led by the spot, Amy’s Birthday, which airs today. Vodafone is...

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Honda Civic Tour Lands OneRepublic as Headliner

Joshua Hughes

February 16, 2017February 16, 2017

The Honda Civic Tour will make 36 stops across America; the summer run launches in Kansas City on 7 July before moving to other cities....

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David Yurman Captures Spring in Bruce Weber Shoot

Joshua Hughes

February 15, 2017February 15, 2017

David Yurman brings spring campaign starring Natalia Vodianova and Taylor Hill to life with photography by the famed Bruce Weber. David Yurman has launched its...

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Love Has No Labels Does Valentine’s with Fans of Love

Deborah Joy Peter

February 14, 2017February 14, 2017

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

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Sprite Debuts Fresh Flavours with Cherries Inside

Joshua Hughes

February 13, 2017February 13, 2017

Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero. Sprite has added two new variants to...

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UGG Gets Real with Spring-Summer Global Campaign

Joshua Hughes

February 10, 2017February 11, 2017

UGG has rolled out its SS17 push which runs worldwide. Dubbed Real, it features a cast of 11 unique individual with authentic stories to share. UGG...

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Lincoln Continental Strikes a ‘Cord’ with Gary Clark Jr.

Joshua Hughes

February 9, 2017February 9, 2017

The Lincoln Motor Company has inked a deal with blues artiste, Gary Clark Jr., to star in a commercial spotlighting the 2017 Continental. The Lincoln...

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Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

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Foot Locker Debuts February Brings the Best Campaign

Joshua Hughes

February 7, 2017February 7, 2017

Foot Locker has released the latest spot from its February Brings the Best campaign. Titled Stats, the ad stars NBA's Russell Westbrook. Foot Locker, the...

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Old Spice Freshens Up with Don’t Smell Yourself Short

Joshua Hughes

February 6, 2017February 6, 2017

The new campaign by Old Spice starring Axel Kiener and Von Miller spotlights the brand’s Hydro Body Wash and Steel Courage offerings. Old Spice has...