Reebok Signs New Partnership with JJ Watt; Celebrated with 5’1” Box...

Global fitness brand Reebok today announced a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of...

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter...

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network...

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW”...

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

Fergie launches Outspoken Fresh Fragrance With Avon

Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

The Gunn Report Honours The Very Best of Advertising 2014 with...

Featuring Guest Editor Malcolm Poynton, Global CCO of Cheil and Guest Essayists Jean Lin, Global CEO of Isobar and Rob Reilly, Global Chairman of...

Driven by Mobile: Ad Platforms Expected to Reach US$111 Billion in...

The mobile market is the key focus for companies serious about advertising Major companies acting worldwide in the captive advertising space—namely Yahoo, Facebook, Google, Microsoft,...

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy...

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...

Century 21 Real Estate Unveils 2015 Campaign

New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the...

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...

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RELX first flagship store Shanghai

First RELX flagship store opens in Shanghai

RELX Technology recently unveiled the company's first flagship store in China and announced its intention to invest RMB500 million/£55.9 million in establishing 10,000 stores...
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