Wrangler Slips into Comfort with David Pollack Tie-Up

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

Carl’s Jr. Whips Up Three-Way Combo Deal for New Push

The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

Royal Caribbean Inspires Unique Experiences with Come Seek

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...

Westin Chillaxes with Better Vacation Days

The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12...

Toyota Launches Future with Blast from the Past

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising...

Renaissance and Marriott Turn Up Service with Business Unusual

The three-way partnership entails the upcoming launch of a comedy-inspired short film slated to premiere during the beginning of next year Renaissance Hotels and Marriott's...

Bacardí Drinks to Revitalisation with New Push

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and...

Nielsen Dials Mobile Measurement Up Six Notches

The research giant has expanded its mobile measurement capabilities to include six more countries to match the growth of digital advertising Expanding its global footprint for...

X-Men to Premiere in Super Colour with M&M’S Partnership

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

Columbia Scales to Towering Heights with New Global Push

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast,...

TBWA Poaches Wunderman’s Andrew Dauska for MD Role

He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta,...

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Apple announces Mac transition to Apple silicon

Apple announces Mac transition to Apple silicon

This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the...
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