Available across the United States, the release of the Henry’s Hard Sparkling line by MillerCoors is being supported by a nationwide push.
MillerCoors has introduced a new line of spiked sparkling waters called Henry’s Hard Sparkling. Available across the United States, the portfolio features two under 95-calorie, low-carb variants—Lemon Line and Passion Fruit. The alcohol volume of both offerings stands at 4.2 percent.
Alongside traditional print and public relations efforts, the debut entails a robust advertising campaign with executions across platforms such as TBS, Food Network, Bravo, USA, EPSN, and Comedy Central. The exercise will maintain a digital presence through Men’s Health and Women’s Health.
The most recent introduction from the Henry’s family, the premiere of Henry’s Hard Sparkling takes place on the back of the release of Henry’s Hard Soda in 2016. Meanwhile, fans can join the conversation by connecting with the brand via Facebook and Instagram using the hashtag, #LiveHardish.
“The brand is for people who treat themselves lightly. Whether it’s following a group spin-class or during a post-softball game toast with friends, the new releases offer fans a lighter celebration,” said Josh Wexelbaum, Marketing Director for Henry’s Hard Sparkling at MillerCoors.