Chips Ahoy! cookies innovate two new cookies with Hershey’s milk chocolate and mini Reese’s Pieces candy
When Chips Ahoy! cookies, Reese’s and Hershey’s come together, nothing can stand in their way. Frowns get flipped. Meh moves out of town. And life just seems a little more joyous. That’s why some of America’s most iconic brands – Chips Ahoy! cookies, Reese’s and Hershey’s – are teaming up to show consumers how their sweet snacks are happier together. Introducing the new favourite cookie mashups: Chips Ahoy! made with chunks of Hershey’s Milk Chocolate and Chips Ahoy! made with mini Reese’s Pieces candy are available on-shelves now at major retailers nationwide.
With the introduction of these soon-to-be-legendary collaborations, Chips Ahoy! is reintroducing another classic: its spokes-cookie, Chip. Chip, an animated, loveable optimist, is set to return to the brand after six years, appearing in TV and digital advertising to introduce the collaborations. The brand is also promoting the new flavours on TV, in its social channels, in mashup-style content with top online creators, and in-store.
For peanut butter flavour lovers, Chips Ahoy! made with mini Reese’s Pieces merges a crunchy Chips Ahoy! cookie with the sweet peanut buttery candy of mini Reese’s Pieces, creating the ultimate peanut-buttery experience. For chocolate lovers, Chips Ahoy! made with Hershey’s Milk Chocolate combines the smooth, sweet taste of milk chocolate with the classic Chips Ahoy! cookie. Whatever your preference, Chips Ahoy! made with Hershey’s Milk Chocolate or mini Reese’s Pieces, provides the best of both worlds in one delicious treat!
“Without a doubt, America’s favourite chocolate chip cookie is happier together with Hershey’s Milk Chocolate and mini Reese’s Pieces,” said Sabrina Sierant, Associate Director, Chips Ahoy! at Mondelēz. “With Chips Ahoy!, we’re always looking for new delicious flavours to bring to life in a chocolate chip cookie that will provide consumers with the variety they crave in their sweet snacks.”
Beginning March 2020 Chips Ahoy! made with Hershey’s Milk Chocolate and Chips Ahoy! made with mini Reese’s Pieces can be found on shelves at retailers nationwide for an MSRP of US$2.95/£2.31.