World Branding Forum

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Waitrose reveals plans to remove the dates from nearly 500 items of fresh food, including fruit and vegetables from September this year! Waste & Resources...

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Waitrose launches its own-brand compostable coffee capsules

Olivia Pearce

April 6, 2021

Waitrose saves millions of capsules from landfill with its home compostable alternative In a supermarket first, Waitrose will start replacing coffee capsules with a home...

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Advertising Campaigns Featured News

Waitrose and John Lewis encourages the nation to ‘Give A Little Love’

Eliza Jane

November 13, 2020November 13, 2020

Waitrose and John Lewis's Christmas ad is inspired by the kindness shown by the British public during the pandemic Waitrose and John Lewis have unveiled...

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Campaigns Featured News

John Lewis and Waitrose raises funds for NHS charities together

Olivia Pearce

August 10, 2020

John Lewis and Waitrose announces the sale of more brand owned products to raise funds for NHS charities together John Lewis and Waitrose have recently...

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Branding Featured News

Waitrose and John Lewis announces plans to end the use of fossil fuels

Olivia Pearce

July 31, 2020

Waitrose and John Lewis have announced plans to significantly increase the use of electric vans to help fulfil its ambition of ending the use of...

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Campaigns Featured News Videos

Waitrose and John Lewis launches virtual workshops on health

Olivia Pearce

June 5, 2020

Waitrose, John Lewis and Vitality team up with Olympic heroes to help improve customers' health and wellbeing as lockdown eases Waitrose, John Lewis and health...

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Branding Featured General News

British Vogue features Waitrose cashier on its July 2020 issue

Olivia Pearce

June 4, 2020June 4, 2020

Keyworkers, including supermarket assistant from Waitrose, chosen for the British Vogue cover providing a special moment of thanks during the pandemic British Vogue is breaking...

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Industry Marketing News

Waitrose opens a six-acre customer centre to double its online orders

Anisha Kapoor

May 7, 2020

Waitrose, a supermarket company, is opening (7 May) a six-acre Customer Fulfilment Centre in Enfield, North London, to double its online grocery orders in the...

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Campaigns Featured News

John Lewis and Waitrose launches “Feel Good Friday” campaign

Olivia Pearce

April 23, 2020

This marks the start of The Partnership’s “Feel Good Friday” campaign, designed to bring the nation together in a time of isolation John Lewis and...

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Campaigns Featured News

Waitrose announces initiatives to support suppliers

Olivia Pearce

April 16, 2020April 16, 2020

Waitrose, a supermarket company, have announced initiatives it has launched to support its most vulnerable suppliers during the COVID-19 pandemic. As well as supporting British...

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Campaigns Featured News

Waitrose to split from Ocado, launches national expansion campaign

Olivia Pearce

March 3, 2020

Waitrose chefs and product developers to launching or redevelop more than 5000 own-label products this year Waitrose, a brand of British supermarkets, has started a...

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Featured Marketing News

Waitrose to expand plastic free offering

Anisha Kapoor

August 2, 2019August 5, 2019

Following the huge success of the plastic free trial Waitrose launched in Oxford this year, the brand have announced they will be extending the offer....