World Branding Forum

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The Sofia for Tommy capsule by Tommy Hilfiger and Sofia Richie Grainge offers 24 timeless pieces inspired by prep and nautical styles, blending modern cool with classic elegance.

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General

K-Pop Queen Jisoo Fronts Tommy Hilfiger’s Fall 2024 Campaign

Nurul Rustam

October 23, 2024October 23, 2024

Tommy Hilfiger teams up with global K-Pop sensation Jisoo for the Fall 2024 campaign! Get ready to experience a fresh take on “Classic American Cool” as Jisoo brings her unique style and energy to this exciting new collection.

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Branding Campaigns Entertainment

Tommy Hilfiger x Shawn Mendes Latest Collection

Kanta Devi

March 20, 2023

Tommy Hilfiger has collaborated with singer-songwriter Shawn Mendes to launch a new collection. The new Tommy Hilfiger x Shawn Mendes pieces, inspired by the 90s...

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Branding Featured News

Tommy Hilfiger Welcomes Spring with Zendaya

Olivia Pearce

October 18, 2018October 18, 2018

Zendaya will appear in a global campaign for the TommyXZendaya collaborative collection designed in partnership with Tommy Hilfiger. Tommy Hilfiger has named Zendaya its latest...

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Campaigns Featured News

Tommy Hilfiger Unveils #WhatsYourDrive Featuring Lewis Hamilton

Olivia Pearce

May 10, 2018

Mini-Series from Tommy Hilfiger Sheds New Light on Lewis Hamilton’s Personal Ambitions, What Fuels His Drive to Exceed Expectations, Break Down Barriers and Raise His...

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Branding Featured News

Lewis Hamilton and Gigi Hadid Burn Rubber in Tommy Hilfiger Video

Olivia Pearce

March 20, 2018

Lewis Hamilton Will Represent the World of Tommy Hilfiger Men’s as Global Brand Ambassador Starting Spring 2018 Tommy Hilfiger, a premium designer lifestyle group, owned...

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Branding Featured News

Tommy Hilfiger Partners with Mercedes-AMG Petronas Motorsport

Olivia Pearce

February 6, 2018

Multi-Year Deal Brings Tommy Hilfiger Brand Back to World of Formula One for First Time in 17 years Tommy Hilfiger, which is owned by PVH...

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Campaigns Featured News

Tommy Hilfiger Announces Autumn 2017 Watch of the Season

Olivia Pearce

November 30, 2017December 3, 2017

The Tommy Hilfiger Autumn 2017 Advertising Campaign Season Watch Embodies Gigi Hadid's Cool and Edgy Attitude Tommy Hilfiger, which is owned by PVH, announces the...

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Branding Campaigns Featured News

Tommy Hilfiger Tunes into Fall with The Chainsmokers

Olivia Pearce

June 12, 2017June 12, 2017

Tommy Hilfiger continues its tradition of fusing fashion and music by naming The Chainsmokers the global ambassadors for its menswear. Tommy Hilfiger has named The...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Branding Design Featured News

Tommy Hilfiger Realigns with Buy Now Wear Now Goal

Thomas Ng

February 16, 2016February 16, 2016

Beginning with the Spring 2017 New York Fashion Week season, the brand will redirect its investment to align with the retail calendar Tommy Hilfiger has...

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Branding Design Featured News

Tommy Hilfiger Prepares for Fall with Gigi Hadid

Olivia Pearce

December 17, 2015December 17, 2015

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...