World Branding Forum

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Agua Zalva's initiative aims to preserve one of the most important water sources in the world This World Water Day, ABInBev’s Agua Zalva and MullenLowe...

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Campaigns Featured News

Pony Malta launches #GirlsSpeak with MullenLowe SSP3

Olivia Pearce

March 10, 2021

Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change...

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Campaigns Featured News

Pony Malta and MullenLowe SSP3 launches #SheSpeaks on TikTok

Eliza Jane

October 12, 2020June 13, 2023

ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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Campaigns Featured News

Pony Malta and MullenLowe hacks Spotify and Instagram

Olivia Pearce

July 14, 2020June 13, 2023

Pony Malta wanted to spotlight all the ambassadors and influencers who used Pridelists as an opportunity to show support of teenagers who are victims of...

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Campaigns Featured News

Redoxon extends its protection in the real world to the virtual world

Eliza Jane

March 19, 2021

Bayer’s vitamin C brand, Redoxon, extends the protection they offer in the real world to the virtual world in this campaign by MullenLowe SSP3 For...

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Advertising Campaigns Featured News

Berocca launches ‘actionable audio ads’ with Amazon Echo smart speaker

Joshua Hughes

February 16, 2021

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Campaigns Featured News

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

Thomas Ng

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...

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Campaigns Featured News

AB InBev’s Pony Malta Launches #AdoptABreak Initiative

Eliza Jane

December 3, 2020June 13, 2023

The ABInBev brand teamed up MullenLowe SSP3 and four leading dog adoption shelters in Colombia to ask people to bring a furry friend into the...

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Campaigns Featured News

Aguila Beer honours the golden liquid with ‘The Official Flag of Beer’

Olivia Pearce

August 10, 2020

ABInBev’s Aguila Beer creates ‘The Official Flag of Beer’ with MullenLowe SSP3 to celebrate International Beer Day To celebrate International Beer Day, ABInBev’s Aguila Beer,...

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Branding Featured News

Budweiser unveils its “Goal of Kings” campaign with football

Eliza Jane

July 24, 2020July 24, 2020

The story of a Budweiser campaign built by watching hours and hours of football goals One year ago, Budweiser announced a multi-year partnership with the...

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Campaigns Featured News

Aguila Beer encourages people to eat whilst drinking in latest campaign

Olivia Pearce

July 17, 2020

The Aguila Beer brand disguised itself as fast-food packaging to encourage people to drink responsibly Home delivery of alcohol has been surging whilst people are...