World Branding Forum

Read Time:1 Minute, 31 Second

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...

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MediaCom USA Nabs ZenithOptimedia UK’s Tom Cijffers

Anisha Kapoor

September 23, 2015September 23, 2015

The newly named Chief Client Officer has relocated to New York to accept the job offer and replaces Adam Komack who has been promoted to Global Account...

Read Time:1 Minute, 55 Second

Featured General News

Ribena Centers New Campaign On Awkward Moments

Olivia Pearce

June 6, 2022June 6, 2022

Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...

Read Time:2 Minute, 50 Second

Campaigns Featured General Marketing News

eBay’s Small Business Campaign Celebrates Limitless Possibilities

WBF

April 28, 2022April 28, 2022

eBay’s latest work by McCann London, ‘‘There’s a Small Business for That’ focuses on the moment a little hero realises you can shop it all...

Read Time:1 Minute, 46 Second

Advertising Campaigns Featured News

Dulux makes a meteor out of a meatball in latest ad campaign

Eliza Jane

March 18, 2021March 18, 2021

MullenLowe London captures how Dulux paint eases that 'end of the world' feeling of stains hitting paint in their new spot for the EasyCare range...

Read Time:1 Minute, 48 Second

Advertising Campaigns Featured News

Berocca launches ‘actionable audio ads’ with Amazon Echo smart speaker

Joshua Hughes

February 16, 2021

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Advertising Industry

WPP hires Adrianne Smith as first Global Director of Inclusion and Diversity

Anisha Kapoor

January 6, 2020

WPP gets Adrianne Smith to create inclusive and diverse environment for all employees WPP has hired Adrianne Smith as Global Director of Inclusion and Diversity,...

Read Time:2 Minute, 29 Second

Advertising Industry

WPP leaders named role models for women in business and champions of gender diversity

Anisha Kapoor

September 13, 2019

Acknowledgement of WPP leaders reflects ongoing work to improve gender balance across agency Twelve leaders across WPP have been recognised in the 2019 HERoes Women...

Read Time:2 Minute, 14 Second

Advertising Industry

WPP Invests in New Manchester Campus

Anisha Kapoor

July 4, 2019

WPP new campus will be a flexible and inclusive working environment with wellbeing at the heart of its design WPP is to create a new...

Read Time:1 Minute, 19 Second

Industry Marketing

Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Anisha Kapoor

August 6, 2018

Expansion of WPP's creative relationship and retention of media duties follows competitive review by Shell Shell has placed four WPP agencies on its eight-strong global...

Read Time:1 Minute, 46 Second

Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

Anisha Kapoor

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

Read Time:2 Minute, 13 Second

Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...