World Branding Forum

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BMW Daimler cooperation involves over 1,200 development specialists The BMW Group and Daimler AG are launching their cooperation on automated driving. Representatives from the two...

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Featured News Technology

Daimler and HERE Bring HD Live Map to Future Mercedes-Benz Models

Thomas Ng

February 21, 2018

Highly Precise Maps for Daimler Cars will Be Key Element for Autonomous Driving Daimler, an automotive corporation and HERE Technologies, a mapping and location data...

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Featured News Technology

Bosch and Daimler join forces to work on fully automated, driverless system

Thomas Ng

April 4, 2017

Co-development agreement between Bosch and Daimler seeks to bring introduction of fully automated and driverless driving by the beginning of the next decade Bosch and...

Read Time:9 Minute, 2 Second

Advertising Branding Featured General News

Top 15 Famous Brand Logos and Their Stories

Maheen Fatima

September 1, 2023

It is an undeniable fact that every brand logo depicts a hidden story untold to many of us. Even the most plain one can reveal...

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Featured General News

Mercedes Will Become A Pure Luxury Brand

Joshua Hughes

May 23, 2022

The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,”...

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Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

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Branding Featured News Technology

BMW and Mercedes-Benz put development cooperation on hold

Thomas Ng

June 22, 2020June 22, 2020

BMW and Mercedes-Benz will continue to pursue their own development path The BMW Group and Mercedes-Benz AG are putting their cooperation on the development of...

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Featured Marketing News

Mercedes-Benz Signs MOU for New Egypt Car Assembly

Nathaniel Mark

July 9, 2019

Mercedes-Benz Cars plans to assemble passenger cars in Egypt in cooperation with local partner Mercedes-Benz Cars and the Egyptian government have signed a Memorandum of...

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Branding Featured News

Mercedes-Benz Supports Wheelchair Basketball World Championships as Official Partner

Olivia Pearce

July 20, 2018

Mercedes-Benz gives experience of inclusion in one of the most popular disability sports in the world Mercedes-Benz is supporting the Wheelchair Basketball World Championships (WBWC)...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Extends Lewis Hamilton Contract

Nathaniel Mark

July 19, 2018

By 2020, Lewis will reach eight years with Mercedes-AMG and over two decades in the racing family Mercedes-AMG Petronas Motorsport and Lewis Hamilton announced the...

Read Time:2 Minute, 39 Second

Featured News Technology

LG Acquires Global Premium Automotive Lighting Company ZKW Group

Thomas Ng

April 27, 2018June 13, 2023

The €1.1 Billion Deal is the Largest in LG's 60 Year History The Board of Directors of LG Electronics (LG) approved the acquisition of automotive...

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Featured News Technology

Mercedes-Benz Focuses on AI at Mobile World Congress 2018

Thomas Ng

February 26, 2018

New Business Models and Digital Products Help Mercedes-Benz Aim to Become Digital Pioneer in Automobile Industry At the Mobile World Congress in Barcelona, which runs...