World Branding Forum

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AstraZeneca is retracting its Covid-19 vaccine after being in the market in less than four years following its launch in the UK. This decision comes...

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Branding Featured News

John Lewis Partnership rolls out NHS rapid Covid-19 test and trace

Olivia Pearce

December 29, 2020December 29, 2020

John Lewis Partnership becomes one of the first UK businesses to toll out NHS Covid-19 testing The John Lewis Partnership has become one of the...

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Campaigns Featured News

Apple donates PPE gears to Zambia to fight against Covid-19 and HIV

Thomas Ng

December 2, 2020

As COVID-19 spread across the world, Apple has redirected RED proceeds toward the Response Mechanism and will continue to do so until 30 June 2021...

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Campaigns Featured News

Secret Deodorant keeps women’s hockey afloat during COVID-19

Olivia Pearce

October 23, 2020

Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Heineken Africa Foundation commits to fighting COVID-19 in Africa

Eliza Jane

August 26, 2020

The Heineken Africa Foundation commits 5 million euros to support communities to protect themselves in the fight against Covid-19 starting with WaterAid and World Vision...

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Campaigns Featured News

FIFA organises football match to raise funds for Access to Covid-19 Tools

Olivia Pearce

May 26, 2020

FIFA demonstrates solidarity in combat against the Covid-19 pandemic The FIFA Foundation will organise its first-ever official football match to raise funds for Access to...

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Industry News Technology

Wunderman Thompson launches a Covid-19 interactive application

Anisha Kapoor

May 22, 2020

Wunderman Thompson interactive application leads brands in next steps for accelerating localised recovery actions and programming Whilst many states are still on lockdown, some have...

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Campaigns Featured News

Angel Soft brand provides financial aid to families impacted by Covid-19

Olivia Pearce

May 7, 2020

The Angel Soft brand is pledging its support to help families across the country affected by the novel COVID-19 pandemic. The mainstream bath tissue brand...

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Campaigns Featured News

LVMH Maisons supports local communities amidst Covid-19 pandemic

Olivia Pearce

May 1, 2020

LVMH Maisons are also supporting actions to mitigate the social and economic impact of Covid-19 As the Covid-19 crisis continues in numerous regions around the...

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Branding Featured News

SpiderTech advocates against Covid-19 with latest tips and developments

Olivia Pearce

April 30, 2020

SpiderTech introduced Face Protection Strips that acts as a barrier between the user's face and their mask or eyewear to prevent skin abrasions It's been...

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Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

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Apple and Google collaborate on COVID-19 contact tracing technology

Thomas Ng

April 21, 2020

In the spirit of collaboration, Google and Apple, both technology companies, have announced a joint effort to enable the use of Bluetooth technology to help governments...