World Branding Forum

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Yum China steps up efforts to provide sustainable options for consumers Yum China Holdings, Inc. announced that it has launched a series of plastic reduction...

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Branding Featured News

Yum China announces the opening of Taco Bell in Beijing

Olivia Pearce

August 24, 2020

Yum China opens the world's largest Mexican-inspired restaurant chain to China's capital Yum China Holdings, Inc. (the "Company" or "Yum China") have announced the opening...

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Advertising Featured News

Yum China introduces Beyond Burger at KFC, Pizza Hut and Taco Bell

Joshua Hughes

June 1, 2020

Yum China Holdings, Inc. has announced that it is partnering with Beyond Meat, Inc., a leader in plant-based meat, to introduce the Beyond Burger as...

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Campaigns Featured News

Yum China stands with communities to fight coronavirus

Nathaniel Mark

February 24, 2020

Yum China announced last week that it has been actively mobilising resources in a multi-pronged response to the outbreak of novel coronavirus (COVID-19). As part...

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Featured Marketing News

KFC franchise restaurants launch in China’s Sinopec and CNPC stations

Nathaniel Mark

December 19, 2019

Yum China Holdings announced today the opening of its first franchised petrol station restaurants of American fast-food brand, KFC, in collaboration with both China Petrochemical...

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Featured Marketing News

BMW Group Expands Footprint in China with BMW Brilliance Automotive Joint Venture

Nathaniel Mark

July 10, 2018

Further step in the growth of BMW brand in China with long-term framework for expansion of BMW Brilliance Automotive (BBA) joint venture The BMW Group...

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Branding Featured Marketing News

Taco Bell Debuts First Restaurant in China

Anna Yuu

January 10, 2017January 18, 2017

Yum China Fine-Tuned Taco Bell Favourites to fit Chinese Consumers Taco Bell – the world's largest Mexican-inspired restaurant chain – and Yum China Holdings have...

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Advertising Branding Featured News

Where to Eat in York? Finding Your Next Great Food Comfort

Maheen Fatima

April 12, 2023April 19, 2023

2023 is zooming by; some of you haven't stepped out of your threshold to experience York's most exquisite and tempting food. York food is something...

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Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...