World Branding Forum

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Members of the Marley family are re-recording the late Bob Marley's iconic anthem One Love in support of UNICEF, set to release on 17 July...

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Campaigns Featured News

Crocs and Priyanka Chopra Jonas to donate Classic Clogs to UNICEF

Olivia Pearce

December 16, 2019

As part of her Brand Ambassador role with Crocs, Chopra Jonas secured a partnership between the iconic shoe brand and UNICEF; now, the organisations will...

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Campaigns Featured News

Beko Raises a Staggering €1,000,000 in 11 Days for UNICEF

Olivia Pearce

May 14, 2018May 14, 2018

Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative Home appliances brand, Beko, recently set out on a mission to raise awareness...

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Campaigns Featured News

Lego Group to invest $400M to accelerate sustainability efforts

Olivia Pearce

September 18, 2020

LEGO's investment will also focus on a range of social and environmentally focussed actions to inspire children through learning through play, making the business more...

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Campaigns Featured News

LEGO launches its “Small Builds for Big Conversations” initiative

Eliza Jane

July 29, 2020

The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship The LEGO Group has recently...

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Campaigns Featured News

Biti’s Hunter launches Canvas Of Pride to feature Vietnam’s initiatives

Eliza Jane

April 14, 2020

Vietnamese sneaker brand Biti's Hunter made themselves a Canvas to feature the Nation's prideful initiatives in the face of COVID-19 Biti's Hunter, a sneaker brand...

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Branding Featured News

Pandora to Launch New Collection Partnership with Millie Bobby Brown

Olivia Pearce

August 7, 2019

Pandora and Stranger Things actress sign two-year contract Launching later this year, the first official global campaign for a new Pandora jewelry collection that celebrates...

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Campaigns Featured News

Beko Gives up Sleeve Branding to Encourage Healthy Eating for Children

Olivia Pearce

May 11, 2018

Eat Like a Pro Campaign by Beko on a Mission to Raise €1,000,000 for UNICEF On 6 May, during El Clásico (FC Barcelona vs Real...

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LEGO Life Wins Webby Award and Webby People’s Voice Award

Thomas Ng

April 26, 2018

The Safe Social Network App LEGO Life for Children Named Winner of International Award Honouring Excellence on the Internet LEGO Life, the safe social network...

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Campaigns Featured News

Giorgio Armani Enters the Ninth Year of its Acqua for Life Programme

Olivia Pearce

March 22, 2018May 8, 2018

Barbara Palvin Commits to Raising Awareness about the Issue of Water Scarcity with Acqua for Life For the ninth consecutive year, Acqua for Life is...

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Branding Featured Marketing News

HARMAN Names Priyanka Chopra as Global Brand Ambassador

Nathaniel Mark

January 25, 2018February 5, 2018

Chopra Joins Growing Roster of Luminaries in Music, Entertainment and Sports with HARMAN Announcement HARMAN International, a wholly-owned subsidiary of Samsung Electronics, focused on connected technologies...

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Campaigns Featured Marketing News

Disney #DreamBigPrincess Photo Campaign Exhibited at UN HQ in New York

Anisha Kapoor

November 9, 2017

#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to...