World Branding Forum

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Subaru automaker opens the season of giving with moving advertising spots to launch signature charity event Subaru of America, Inc. has revealed a new creative...

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Campaigns Featured News

Subaru announces a new recycling initiative with TerraCycle

Olivia Pearce

August 21, 2020

Subaru and TerraCycle expand partnership to offer safe recycling solutions for PPE waste Subaru of America, Inc., has announced a new recycling initiative to recycle...

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Campaigns Featured News

Japan National Tourism Organisation and Subaru collaborate

Nathaniel Mark

October 18, 2019

Japan National Tourism Organisation teams up with super Subaru enthusiast to promote the nation's tradition, cuisine, cities, nature and art In February 2018, the Japan...

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Subaru of America Welcomes 2019 Forester

Joshua Hughes

February 15, 2019February 15, 2019

Subaru of America has rolled out the newest version of its Forester with an advertising campaign featuring three creative spots for television. Subaru of America...

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Design Featured News

Subaru Reveals Revitalised Motorsports Livery

Thomas Ng

January 11, 2019January 29, 2019

A tribute to its storied heritage, Subaru has launched its new blue and gold racing livery for 2019, alongside its updated motorsports branding. Returning to...

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Campaigns Featured News Videos

Subaru Goes the Extra Mile with Share the Love

Deborah Joy Peter

November 16, 2018November 16, 2018

The Share the Love initiative by Subaru returns for an eleventh annual installation, with key spots created by creative shop, Carmichael Lynch. Subaru of America has...

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Branding Featured News

Subaru of America Celebrates Its 50th Anniversary

Olivia Pearce

February 19, 2018May 8, 2018

Celebratory Bronze Plaque by Artist Chad Fisher Unveiled at Subaru Anniversary Celebration Subaru of America (SOA) marked its 50th Anniversary with a ceremony for its...

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Advertising Featured News

Subaru Unveils New “Dog Tested. Dog Approved.” TV Ads

Nathaniel Mark

January 23, 2018January 23, 2018

The love for four-legged friends continued by Subaru with a series of custom digital content and partnerships Continuing its tradition of creating popular pet-focused ads,...

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Branding Featured News

Subaru Canada Gears Up for Fall Release of the Impreza

Olivia Pearce

August 11, 2017August 12, 2017

Subaru Canada will welcome the 2018 Impreza to showrooms across the country during the fall season in both five-door and sedan styles. Subaru will begin...

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Branding Campaigns Featured News Videos

Subaru of America Creates Intimate Impreza Moments

Olivia Pearce

February 17, 2017February 17, 2017

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

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Advertising Featured News Videos

Subaru of America Shares the Love with New Push

Joshua Hughes

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Subaru of America Celebrates Eight Years of Love

Joshua Hughes

July 12, 2016July 12, 2016

Subaru of America clinches three major titles at the 2016 Brand Image Awards and heralds winning streak with a national television spot. Subaru of America...