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Impeccably crafted and beautifully packaged, the 2018 special releases Diageo collection encompasses some of the rarest and oldest whiskies from famous, lesser-known and often closed...

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Diageo Launches Single Biggest Investment in Scotch Whiskey Tourism

Nathaniel Mark

April 17, 2018May 8, 2018

New Johnnie Walker Global Brand Attraction and Distillery by Diageo Upgrades to Grow Appeal of Scotch Diageo announces a £150 million investment over three years...

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Branding Featured Marketing News

Diageo partners MullenLowe Profero in latest initiative for Father’s Day

Olivia Pearce

June 12, 2020

Diageo invests in personalisation as part of a three-pronged marketing strategy that includes building excitement amongst existing customers to create loyalty Diageo, a British multinational...

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Branding Featured News

Glenlivet and Prabal Gurung partner in NYFW

Olivia Pearce

August 23, 2019

The Glenlivet - Official Spirit Partner of NYFW: The shows unveils exclusive collaboration in honour of new 14 Year Old Cognac Cask selection This September,...

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Branding Featured News

Oban Casts Jack Falahee in Brand Campaign

Olivia Pearce

February 7, 2019February 8, 2019

Oban Single Malt Scotch Whisky has rolled out a new push tackling the brand’s frequently mispronounced named and that stars Jack Falahee. Oban Single Malt...

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Branding Featured News Videos

Johnnie Walker Has GoT White Walker Whisky

Deborah Joy Peter

October 3, 2018October 6, 2018

White Walker by Johnnie Walker and the Game of Thrones Single Malt Scotch Whisky Collection have both debuted in partnership with HBO. Johnnie Walker has...

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Advertising Featured News

Nick and Ric Offerman Celebrate Father’s Day with Lagavulin

Joshua Hughes

June 12, 2018

My Tales of Whisky content series by Lagavulin releases new video in honour of Father's Day The apple doesn't fall far from the tree in...

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Branding Featured Marketing News

The Dalmore Celebrates Richard Paterson’s 50th Year

Anna Yuu

January 13, 2017January 19, 2017

50 Year-Old Limited Edition Whisky to Mark Master Distiller Richard Patterson’s 50th Year in Whisky-Making Business The Dalmore, a single malt scotch whisky brand, will...

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Featured Marketing News Videos

Lagavulin Spreads Holiday Cheer with Nick Offerman

Deborah Joy Peter

December 12, 2016December 12, 2016

Lagavulin has teamed up with Nick Offerman for a New Year’s special, inviting revellers to party at home with its My Tales of Whisky series....

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Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...

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Featured Marketing News

Glenlivet Debuts $25,000 Bottle of Vintage 1967

Deborah Joy Peter

March 13, 2019March 14, 2019

Adding a third entry to The Glenlivet Winchester Collection, the brand has announced the global release of its Vintage 1967 Scotch whisky. The third in...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...