World Branding Forum

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Collaboration Strengthens Hyundai Effort to Connect with Fans Through Sport and Culture Hyundai and its new N lineup are taking on the freezing-cold temperatures of...

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Featured Marketing News

Acer is official partner of Red Bull Kumite 2017

Thomas Ng

May 19, 2017May 19, 2017

Tournament Champion to receive Acer's new Predator 21 X The hardware, software and services company has been named official partner of the Red Bull Kumite...

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Branding Featured Marketing News

Earin Forges Global Brand Partnership With Red Bull Racing

Olivia Pearce

March 16, 2017

Brand Becomes the Official Audio Partner for Leading Formula One Team Earin today announced a global partnership with Red Bull Racing to be the official...

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Branding Featured Marketing News

Red Bull Races to the Tracks for New Rallycross Season

Olivia Pearce

January 27, 2016January 27, 2016

The team again takes racing to the fans with purpose-built racetracks in unexpected settings convenient to major markets The Red Bull Global Rallycross is taking...

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Automotive News Technology

Tesla Sales Decline Continues Despite Recent Price Reductions

Nara James

July 15, 2024

For the first time, the electric automaker's quarterly deliveries have declined for two consecutive quarters. Despite price cuts and financing incentives, Tesla global sales declined...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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Campaigns Featured News

Bulleit Frontier helps bartenders do what they do best in latest campaign

Olivia Pearce

August 25, 2020August 25, 2020

Bulleit announces an initial US$250K commitment over the next year and multiple initiatives to ensure bartenders can keep pouring Right now, thousands of those in...

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Featured Marketing News

Guinness Ages Stout in Bulleit Bourbon Barrels

Deborah Joy Peter

November 12, 2018November 12, 2018

The new Guinness experimental beer is the first in a line of barrel-aged beers to come out of the brand’s Open Gate Brewery in Baltimore....

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Campaigns Featured News Videos

Rimmel and Rita Ora Tackle Beauty Cyberbullying

Deborah Joy Peter

October 24, 2018October 24, 2018

Rimmel and Cybersmile have partnered over a campaign addressing beauty cyberbullying. Rita Ora, as brand ambassador, leads the push. Rimmel has introduced an initiative to combat...

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Campaigns Featured News

NBA’s Jeremy Lin Fights Bullying Through “You’ve Got the Power” Campaign

Olivia Pearce

June 20, 2018

The pro basketball player Jeremy Lin partners with DoSomething.org to kickstart an anti-bullying movement that is for students, by students Jeremy Lin has spent his...

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Industry Public Relations

Camino Public Relations wins Bulldog Reporter Award for Best PR Team

Anisha Kapoor

October 24, 2017October 24, 2017

Bulldog Reporter Prestigious Gold Award Recognises Camino Public Relations Unique Approach to Social Issues Bulldog Reporter announced Camino Public Relations as this year's Best PR...

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Branding Featured News

Rachael Ray Magazine Redesigned for Personalised Experience

Olivia Pearce

October 19, 2017October 19, 2017

The Rachael Ray magazine redesign includes a vibrant and elevated approach to photography and visuals, updated layouts and formats, and a revamped editorial lineup Meredith...