World Branding Forum

Read Time:2 Minute, 35 Second

The two-time world champion and winner of the past five US National Figure Skating Championships joins Team Panasonic on its mission to empower and inspire...

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Campaigns Featured News

Panasonic Fulfills 100 Thousand Solar Lanterns Project

Olivia Pearce

February 8, 2018

Solar Lantern Project by Panasonic Aimed at Bringing Light to Off-Grid Communities Globally Panasonic announced the successful completion of its 100 Thousand Solar Lanterns Project,...

Read Time:1 Minute, 26 Second

Panasonic Avionics & M-Biz Global to Deliver Customisable Games Inflight

Thomas Ng

April 6, 2017

Service will increase passenger engagement and enable airlines to generate ancillary revenues through branded content Panasonic Avionics Corporation (Panasonic) has formed an exclusive partnership with...

Read Time:1 Minute, 35 Second

Panasonic and IBM Co-Develop Cognitive Concierge Solutions

Olivia Pearce

January 6, 2017January 6, 2017

The companies integrate IBM’s Watson and Cloud into a digital mirror designed for hotels and other hospitality industry customers Panasonic and IBM introduce the product...

Read Time:1 Minute, 15 Second

Panasonic Flaunts Neymar Jr’s Skills in New Movie

Thomas Ng

December 29, 2016December 29, 2016

Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the soon ending Neymar Jr. Crazy Skills project. Panasonic has...

Read Time:3 Minute, 22 Second

Branding Featured Industry Marketing News Technology

Panasonic Introduces Intelligent Retail Shelving Solution

Thomas Ng

January 12, 2015July 4, 2023

Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising and Dynamic Price Adjustments to Improve Profitability and Customer Satisfaction Panasonic, a leading provider of...

Read Time:2 Minute, 43 Second

Featured Marketing News

British Airways Introduces New Comedy Content Onboard Its Flights

Nathaniel Mark

July 11, 2018

British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system British Airways is bringing laughter to the skies...

Read Time:2 Minute, 37 Second

Advertising Featured News

Acura Marketing Campaign Harkens to Its Precision Crafted Performance

Joshua Hughes

June 7, 2018June 7, 2018

Bold Acura campaign soundtrack features The Rolling Stones and Motörhead A new integrated marketing campaign from Acura, "Everything We Ever Imagined and Then Some," heralds...

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Branding Featured News

British Airways Adds the Sounds of Mozart and Verdi to Its In-flight Entertainment

Olivia Pearce

May 14, 2018June 13, 2023

Selection of Ten London Symphony Orchestra Albums to Bring Music to Travellers' Ears Aboard British Airways Flights Announcement by British Airways is music to the...

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Industry Technology

Oath Becomes Linux Foundation Gold Member

Anisha Kapoor

March 1, 2018

Oath Gold Membership Provides Opportunities to Benefit from Linux Foundation Experience and Expertise in Open Source Technology The Linux Foundation, a non-profit organisation enabling mass...

Read Time:1 Minute, 33 Second

Haier Showcases Smart Home Products at CES 2018

Thomas Ng

January 15, 2018February 2, 2018

Integration of Haier U+ smart air-conditioner with Amazon's Alexa smart home skills a success Chinese home appliance brand, Haier, was honoured with the Global Top...

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Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...