World Branding Forum

Michelob ULTRA encourages people to get outdoors and get active, safely

Olivia Pearce - May 14, 2021

Michelob ULTRA launches 'Beer Run' - a first of its kind programme allowing consumers to trade in their hard-earned miles for beer Michelob ULTRA, the...

Michelob ULTRA showcases a different side of success: Joy

Olivia Pearce - January 27, 2021

Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and others help bring to life Michelob ULTRA's provocation: "Are you happy...

Michelob ULTRA Celebrates Father Figures with #UTRADAD Campaign

Olivia Pearce - June 11, 2018

Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

Miller Lite announces “Ridiculously Long Calorie-Burning URL”

Joshua Hughes - February 3, 2021

Miller Lite is reminding drinkers that more taste is worth one extra calorie, and burning that extra calorie is as easy as typing in...

Anheuser-Busch announces plan to develop a more sustainable beer can

Olivia Pearce - October 14, 2020

Anheuser-Busch leverages Rio Tinto's low-carbon aluminium made with renewable hydropower along with recycled content Beer drinkers will soon be able to enjoy their favourite Anheuser-Busch...

Havas Chicago Group bolsters creative leadership with three new hires

Anisha Kapoor - April 7, 2020

Harnessing the power of data, technology and creativity to build meaningful American brands through craft and culture, Havas Chicago Group has hired three key...

Budweiser appoints Rowan Chidgey as new Marketing Director

Anisha Kapoor - January 8, 2020

Budweiser Brewing Group UK & Ireland, part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan...

FCB Named on Ad Age’s “2018 Agencies to Watch”

Anisha Kapoor - February 23, 2018

Honour Earned by FCB for Its Creative and Business Momentum Advertising Age released the results of its annual A-List earlier this week, and FCB was...