World Branding Forum

Read Time:2 Minute, 19 Second

Mars Petcare raise awareness for pet adoption and support their ambition of ending pet homelessness Mars Petcare, the Pedigree brand and Pedigree Foundation are teaming...

Read Time:1 Minute, 37 Second

Campaigns Featured News

SHEBA brand releases a sleep-inducing ad for cat parents everywhere

Olivia Pearce

April 26, 2021

SHEBA Brand is making it easier to protect their sleep with new custom content designed to help them get back to dreamland Over the past...

Read Time:1 Minute, 44 Second

Campaigns Featured News Technology

Pedigree launches virtual pet adoption with “Dogs On Zoom” campaign

Olivia Pearce

May 15, 2020May 20, 2020

Pedigree brand's "Dogs on Zoom" campaign promotes pet adoption whilst ensuring the safety of shelter workers and prospective pet parents Winner of the 2019 World...

Read Time:2 Minute, 18 Second

Branding Featured News

Pedigree Foundation to Host a Special Evening with LeAnn Rimes

Olivia Pearce

July 3, 2018

Pedigree Foundation celebrates 10-year anniversary to honour a decade of giving back to shelters and rescues The Pedigree Foundation will commemorate its 10-Year Anniversary with...

Read Time:1 Minute, 48 Second

Branding Campaigns Featured News Videos

Pedigree Offers Food for Thought with Feed the Good

Deborah Joy Peter

June 27, 2017June 27, 2017

Pedigree has introduced the latest installment to its Feed the Good campaign, led by a spot depicting the story of General Howe’s Dog. In conjunction...

Read Time:2 Minute, 47 Second

Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...