World Branding Forum

Read Time:2 Minute, 5 Second

Kohl’s encourages customers to celebrate their everyday heroes — the family, friends, neighbours, and communities that make a difference in their lives all year round...

Read Time:1 Minute, 40 Second

Featured General Marketing News

Draper James Sells Majority Shares to Consortium Brand Partners

Maheen Fatima

September 11, 2023September 11, 2023

Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends its...

Read Time:2 Minute, 1 Second

Campaigns Featured News

ELLE partners BossBabe on a high impact campaign for women

Olivia Pearce

June 3, 2020

ELLE promotes women's empowerment in the US and UK with its latest partnership with BossBabe 2020 marks the 75th anniversary of the brand ELLE. This...

Read Time:1 Minute, 24 Second

Branding Featured News

Kohl’s Partners with Reed Krakoff for Premium Debut

Deborah Joy Peter

April 22, 2016April 22, 2016

Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...

Read Time:2 Minute, 12 Second

Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...

Read Time:4 Minute, 31 Second

Advertising Featured Industry News

Ace Metrix Reveals U.S. Consumers Top Ads of the Season

Joshua Hughes

December 27, 2014July 4, 2023

Nintendo, Ebates, Mazda and Amazon Achieve Breakout Scores While Retail Brands Fill-In Much of the Remaining List. Ace Metrix has revealed the top scoring retail...