World Branding Forum

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A Lionsgate tie-up, the GapKids Forward with push celebrates people who inspire children using confidence, focus, creativity, and kindness. GapKids has introduced a new push celebrating the...

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Advertising Branding Marketing News Social Media

Is your Child the Next Face of GapKids or babyGap? Here’s your Chance to See Them in a Store Window!

Joshua Hughes

May 18, 2015July 4, 2023

Casting Call returns with public voting back by popular demand Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud,...

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Campaigns Featured News

Gap pays tribute to individuals united by humanity in latest campaign

Eliza Jane

September 9, 2020

Gap's Stand United campaign highlights the power of standing together as a collective of diverse individuals, voices raised, for a more equitable future Fresh off...

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Campaigns Featured News

Gap amplifies young American activists in it’s latest campaign

Olivia Pearce

August 13, 2020

Gap supports youth organisations, rallies for climate action and announces partnerships with When We All Vote and Rock the Vote Gap introduces the Be The...

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Campaigns Featured News

Gap Celebrates Back To School with the Launch of ‘Forward’ Campaign

Olivia Pearce

July 24, 2019

Gap 'Forward' campaign features cast of bold kids who are breaking boundaries Gap, an iconic American clothing brand, launched the GapKids 'Forward' Back To School...