World Branding Forum

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PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team...

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Branding Featured News Technology Videos

BMW expands its sci-fi thriller podcast series after a successful start

Thomas Ng

June 30, 2020

BMW podcast, "Hypnopolis" promises listeners a thrilling story set in a utopian world of the future Recently, the English sci-fi thriller podcast "Hypnopolis" celebrated its...

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Branding Featured News Technology

BMW and Mercedes-Benz put development cooperation on hold

Thomas Ng

June 22, 2020June 22, 2020

BMW and Mercedes-Benz will continue to pursue their own development path The BMW Group and Mercedes-Benz AG are putting their cooperation on the development of...

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BMW Motorsport drivers benefit from mental training at Formula Medicine

Eliza Jane

May 22, 2020May 22, 2020

Mental strength is playing an increasingly important role in motorsport. It’s not enough to simply drive fast if you want to be a world-class racing...

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BMW works drivers trains online regularly with Formula Medicine

Eliza Jane

May 7, 2020

Fitness training plays a major role in the everyday life of, luxury car brand, BMW works drivers, particularly in the off-season and the current situation....

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Branding Featured News

BMW partners world’s leading esports teams in UnitedInRivalry

Eliza Jane

April 20, 2020

BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home” The BMW brand, a winner of...

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BMW and Daimler Launch Cooperation on Automated Driving

Thomas Ng

July 5, 2019July 5, 2019

BMW Daimler cooperation involves over 1,200 development specialists The BMW Group and Daimler AG are launching their cooperation on automated driving. Representatives from the two...

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Branding Featured Marketing

Andreas Wendt Named BMW Member for Purchasing

Olivia Pearce

September 26, 2018

The Supervisory Board of BMW AG appointed Dr.-Ing. Andreas Wendt as the new Board of Management Member for Purchasing and Supplier Network Effective 1 October...

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Campaigns Featured

BMW Creates A Virtual Place of Yearning for Emotion-Packed Moments

Olivia Pearce

September 11, 2018September 26, 2018

With the continuation of the “too much” campaign, BMW M Town gives the feeling of high-performance enthusiasts a digital home Anyone who thought “Too Much”...

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Branding Featured Marketing News

BMW 5 Series Sedan Stars in “Tom Clancy’s Jack Ryan”

Olivia Pearce

August 29, 2018

BMW and Amazon present the BMW 5 Series alongside legendary character Jack Ryan in the spectacular new series on Prime Video It is widely known...

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Branding Featured News

BMW i Collaborates with the Munich Pop-Up Hotel The Lovelace

Olivia Pearce

August 17, 2018

Hotel guests ride in the purely electrically powered BMW i as BMW Group uses workshop and meeting rooms in the new creative hotspot at the heart...

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Featured Marketing News

BMW Group Expands Footprint in China with BMW Brilliance Automotive Joint Venture

Nathaniel Mark

July 10, 2018

Further step in the growth of BMW brand in China with long-term framework for expansion of BMW Brilliance Automotive (BBA) joint venture The BMW Group...