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Activia launches "A to Z" campaign directed to Gen Z and Millennialsvideo

Activia launches “A to Z” campaign directed to Gen Z and Millennials

The ad unveils Activia's new US tagline, "Your Gut is Where it All Begins. Start with Activia" Activia is launching a new ad campaign titled...

Activia Tells Women that They Can with Rebrand

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...
Lady in supermarket

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one...


Ford, investment. invests, jobs, 500, new jobs, car parts, electric

Ford’s Merseyside Investment

Ford said to invest £230m in it’s Halewood plant on Merseyside to make electric car parts, helping safeguard 500  jobs in the UK. The...
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