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Activia launches "A to Z" campaign directed to Gen Z and Millennialsvideo

Activia launches “A to Z” campaign directed to Gen Z and Millennials

The ad unveils Activia's new US tagline, "Your Gut is Where it All Begins. Start with Activia" Activia is launching a new ad campaign titled...

Activia Tells Women that They Can with Rebrand

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...
Lady in supermarket

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one...


Barbie 2023

Barbie 2023 Trailer Make You Groove on Dua Lipa Levitating Lyrics

More than the interesting plot of the Barbie movie, what's more exciting is the catchy Dua Lipa levitating lyrics. The new Barbie 2023 trailer...
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