World Branding Forum

Read Time:2 Minute, 32 Second

The ad unveils Activia's new US tagline, "Your Gut is Where it All Begins. Start with Activia" Activia is launching a new ad campaign titled...

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News Videos

Activia Tells Women that They Can with Rebrand

Olivia Pearce

February 21, 2017February 21, 2017

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...

Read Time:4 Minute, 47 Second

Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...