World Branding Forum

Read Time:1 Minute, 34 Second

Swedish retailer Ikea is known for the distinctive names of its flat-pack home products. The company’s Norway branch has built "a name bank” with over...

Read Time:1 Minute, 5 Second

Featured General News

Jack Daniels and Coca-Cola Mix It Up

Olivia Pearce

June 14, 2022June 14, 2022

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...

Read Time:1 Minute, 12 Second

Featured General News

Burger King ‘Whopper to a Flame’ Campaign

Olivia Pearce

June 8, 2022June 8, 2022

The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been released...

Read Time:1 Minute, 59 Second

Featured General News

Ford to create 6,200 United States jobs

Joshua Hughes

June 7, 2022

Ford will add 6,200 factory jobs in Michigan, Missouri and Ohio as it prepares to build more electric vehicles and roll out two redesigned combustion-engine...

Read Time:1 Minute, 55 Second

Featured General News

Ribena Centers New Campaign On Awkward Moments

Olivia Pearce

June 6, 2022June 6, 2022

Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...