World Branding Forum

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MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has...

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Campaigns Featured Marketing News

Corona and MullenLowe LA playfully taps into a common cultural challenge

Olivia Pearce

August 4, 2021

Corona celebrated the launch of its Hard Seltzer Limonada with an activation on the Las Vegas Strip, where people were asked to order the product...

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Branding Featured News

Nahdi and SDAIA aims to promote a culture of giving in latest initiative

Olivia Pearce

August 3, 2021

“SDAIA” and Nahdi Medical Company ink strategic agreement to support community initiatives within the healthcare sector Nahdi Medical Company, Saudi Arabia’s largest pharmacy retail chain...

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Campaigns Featured News

The Fullon Hotels & Resort Taiwan encourages tourism through cycling

Eliza Jane

August 3, 2021August 3, 2021

The Fullon Hotels & Resorts announces plans to encourage domestic and international tourists to explore the island through the means of cycling As the trend...

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Campaigns Featured News

Olay and Grey Hong Kong redefines the traditional definition of beauty

Eliza Jane

August 2, 2021

Olay features La Mu Yang Zi and famous comedian, Yang Li, to talk candidly about facial anxiety Grey Hong Kong and Olay have released the...

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Industry News

P&G appoints Jon R. Moeller as President and Chief Executive Officer

Anisha Kapoor

August 2, 2021

Mr Taylor will lead the Board of Directors and provide advice and counsel to the CEO and P&G leadership on Company decisions The Procter &...

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Campaigns Featured News

American Eagle celebrates the timelessness of jeans and optimism

Olivia Pearce

July 30, 2021July 30, 2021

The American Eagle 'Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together...

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Athleta launches an immersive digital platform for women to connect

Thomas Ng

July 29, 2021

Athleta launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members Athleta announced the launch of AthletaWell an innovative and immersive new...

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Samsung to Build first Virtual Production Studio with CJ ENM

Thomas Ng

July 28, 2021

Samsung’s collaboration with CJ ENM shows commitment to innovating in the growing virtual production market with its leading Micro LED technology, The Wall Samsung Electronics...

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Advertising Campaigns Featured News

Taco Bell unveils its latest spot with Psyop and Deutsch

Joey Gilham

July 27, 2021

In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from...

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Design Featured News

Ralph Lauren introduces RL cooling technology for Team USA

Olivia Pearce

July 26, 2021

Ralph Lauren has unveiled Team USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, a state-of-the-art wearable technology Ralph Lauren has unveiled Team USA’s Opening...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...