World Branding Forum

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Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves...

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Campaigns Featured News

Dove unveils #ItsOnUs, a powerful campaign with LOLA MullenLowe

Eliza Jane

March 23, 2021March 23, 2021

Dove and LOLA MullenLowe create #ItsOnUs, an incentive that infiltrates the casting industry and helps other brands show real beauty in their advertising Dove has...

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Featured Industry News

5WPR partners Black PR Girl Magic to honour Women’s History Month

Anisha Kapoor

March 23, 2021March 23, 2021

5WPR's partnership brings together women leaders in PR and media to discuss the challenges and victories on their paths to success On 24 March at...

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Advertising Featured News

Pepsi introduces its first permanent flavoured cola in five years

Joshua Hughes

March 22, 2021

To support the launch of its new flavour, Pepsi has created a national TV spot featuring "Take You Dancing" by award-winning superstar Jason Derulo Pepsi...

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Campaigns Featured News

Facebook and The Recycling Partnership launches its latest initiative

Olivia Pearce

March 22, 2021March 22, 2021

The national initiative is to provide Americans with real-time, personalised, and hyper-local recycling information through Facebook's Messenger experience In honour of Global Recycling Day, The...

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Advertising Campaigns Featured News

Ram Truck launches its new ad campaign with Chris Stapleton

Joshua Hughes

March 22, 2021

"I'm A Ram" campaign reinforces the values of the Ram brand whilst showcasing how its heavy-duty trucks enable Ram truck owners to do more than...

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Campaigns Featured News

Zalando laud’s society’s champions and celebrates their values

Olivia Pearce

March 22, 2021

Zalando's campaign aims to foster a dialogue on diversity and inclusion and women's empowerment Zalando, Europe's online platform for fashion and lifestyle, has launched its...

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Industry News

Rodan + Fields appoints Dimitri Haloulos as new Chief Executive Officer

Anisha Kapoor

March 19, 2021

Haloulos, formerly Rodan + Fields Chief Growth Officer, will succeed Diane Dietz who has led the company to achieve many milestones during her five years...

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Campaigns Featured News

Redoxon extends its protection in the real world to the virtual world

Eliza Jane

March 19, 2021

Bayer’s vitamin C brand, Redoxon, extends the protection they offer in the real world to the virtual world in this campaign by MullenLowe SSP3 For...

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Branding Featured News

Asahi Beverages sources barley direct from Aussie farmers

Joshua Hughes

March 18, 2021March 18, 2021

Asahi Beverages' new deal also showcases Australian farmers' commitment to producing high quality and sustainably grown barley. Some of Australia’s most-loved beers, Asahi Beverages, will...