World Branding Forum

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The American Eagle 'Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together...

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Athleta launches an immersive digital platform for women to connect

Thomas Ng

July 29, 2021

Athleta launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members Athleta announced the launch of AthletaWell an innovative and immersive new...

Read Time:3 Minute, 19 Second

Samsung to Build first Virtual Production Studio with CJ ENM

Thomas Ng

July 28, 2021

Samsung’s collaboration with CJ ENM shows commitment to innovating in the growing virtual production market with its leading Micro LED technology, The Wall Samsung Electronics...

Read Time:1 Minute, 54 Second

Advertising Campaigns Featured News

Taco Bell unveils its latest spot with Psyop and Deutsch

Joey Gilham

July 27, 2021

In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from...

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Design Featured News

Ralph Lauren introduces RL cooling technology for Team USA

Olivia Pearce

July 26, 2021

Ralph Lauren has unveiled Team USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, a state-of-the-art wearable technology Ralph Lauren has unveiled Team USA’s Opening...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

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Campaigns Featured News

Gerber commits to carbon neutrality for organic products in 2022

Olivia Pearce

July 23, 2021

Gerber has also committed to carbon neutrality across its baby food portfolio by 2035 Gerber, the early childhood nutrition leader, has announced its Climate Forward...

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Advertising Campaigns Featured News

Macy’s encourages kids and their families to dust off in new campaign

Olivia Pearce

July 23, 2021

Macy's encourages kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year This school year,...

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LG Electronics announces expansion on its Zero Carbon 2030 Initiative

Thomas Ng

July 22, 2021

LG Electronics Inc. made public its commitment to transition completely to renewable energy by 2050 as a key component of its sustainability strategy LG Electronics...

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Advertising Campaigns Featured News

Mattress Firm announces mission to rid America of “Junk Sleep”

Joshua Hughes

July 22, 2021

The campaign supports Mattress Firm's long-standing commitment to helping people get a better night's sleep and live happier and healthier lives Mattress Firm, the nation's...

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Advertising Campaigns Featured News

Tanishq has launched its new TVC campaign by Lowe Lintas

Joshua Hughes

July 21, 2021

Tanishq has launched its new TVC campaign by Lowe Lintas called ‘Little Big Moments’, an ode to those moments that need a special everyday celebration...

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Campaigns Featured News

Always partners girl’s education activist Malala Yousafzai

Olivia Pearce

July 21, 2021

Always teams up with girls’ education advocate Malala Yousafzai, Olympic and professional athletes, and other trailblazing role models to help #KeepHerPlaying Always is teaming up...