World Branding Forum

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the...

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Tide partners with NASA to design first laundry detergent for space

Tide partners with NASA in a Space Act Agreement to explore how to efficiently clean astronauts’ clothing in resource-constrained environments Tide has signed a Space...

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AXE and LOLA MullenLowe hijacks football with the Pride flag

Joshua Hughes

AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field Earlier this week UEFA made headlines...

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Nike articulates a new vision for global football in new campaign

Nike's film focuses on empowering and uniting football players, helping them to realize their collective power to create a new version of the game Nike's...

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Miller Lite announces the launch of its latest initiative, “Open & Proud”

Joshua Hughes

June 25, 2021

Miller Lite is setting a goal to impact bars across the country through inclusivity training, town halls, and a US$250K donation to Equality Federation Miller...

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Nestlé moves beyond forest protection to a forest positive strategy

June 25, 2021

Nestlé will also further promote sustainable livelihoods and the respect of human rights Nestlé has announced that it will move beyond protecting forests to restoring them...

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Lifebuoy launches huge public health appeal to tackle the pandemic

June 25, 2021

Lifebuoy emphasises the vital importance of maintaining hygiene precautions such as handwashing with soap, social distancing and mask-wearing, as well as accepting vaccinations when offered...

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OPPO celebrates the return of Wimbledon in latest campaign

June 24, 2021

OPPO held its "Courting the Colour" media event and exhibition which brought new meaning to historic moments in tennis using advantages of one billion colours...

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