World Branding Forum

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Ralph Lauren to create the world’s first scalable zero wastewater cotton dyeing system Ralph Lauren Corporation has introduced Colour on Demand, a revolutionary dyeing platform...

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Featured Marketing News Technology

Burberry to launch virtual store in partnership with ELLE Digital Japan

Thomas Ng

March 24, 2021

Burberry has collaborated with ELLE Digital Japan to create an interactive virtual replica of its flagship Ginza store In Burberry’s latest venture in digital innovation,...

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Campaigns Featured News

PUMA partners Luis Suárez to donate 500 footballs to youth teams

Olivia Pearce

March 23, 2021March 23, 2021

Luis Suárez donates 500 signed PUMA footballs to youth teams following his historic 500 goal landmark Global sports company PUMA has partnered with Uruguay and...

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Campaigns Featured Marketing News

Adidas announces a new international partnership with Peloton

Joshua Hughes

March 23, 2021March 23, 2021

Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves...

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Campaigns Featured News

Dove unveils #ItsOnUs, a powerful campaign with LOLA MullenLowe

Eliza Jane

March 23, 2021March 23, 2021

Dove and LOLA MullenLowe create #ItsOnUs, an incentive that infiltrates the casting industry and helps other brands show real beauty in their advertising Dove has...

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Featured Industry News

5WPR partners Black PR Girl Magic to honour Women’s History Month

Anisha Kapoor

March 23, 2021March 23, 2021

5WPR's partnership brings together women leaders in PR and media to discuss the challenges and victories on their paths to success On 24 March at...

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Advertising Featured News

Pepsi introduces its first permanent flavoured cola in five years

Joshua Hughes

March 22, 2021

To support the launch of its new flavour, Pepsi has created a national TV spot featuring "Take You Dancing" by award-winning superstar Jason Derulo Pepsi...

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Campaigns Featured News

Facebook and The Recycling Partnership launches its latest initiative

Olivia Pearce

March 22, 2021March 22, 2021

The national initiative is to provide Americans with real-time, personalised, and hyper-local recycling information through Facebook's Messenger experience In honour of Global Recycling Day, The...

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Advertising Campaigns Featured News

Ram Truck launches its new ad campaign with Chris Stapleton

Joshua Hughes

March 22, 2021

"I'm A Ram" campaign reinforces the values of the Ram brand whilst showcasing how its heavy-duty trucks enable Ram truck owners to do more than...

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Campaigns Featured News

Zalando laud’s society’s champions and celebrates their values

Olivia Pearce

March 22, 2021

Zalando's campaign aims to foster a dialogue on diversity and inclusion and women's empowerment Zalando, Europe's online platform for fashion and lifestyle, has launched its...

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Industry News

Rodan + Fields appoints Dimitri Haloulos as new Chief Executive Officer

Anisha Kapoor

March 19, 2021

Haloulos, formerly Rodan + Fields Chief Growth Officer, will succeed Diane Dietz who has led the company to achieve many milestones during her five years...