World Branding Forum

Read Time:3 Minute, 50 Second

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

Read Time:1 Minute, 52 Second

Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

Read Time:2 Minute, 18 Second

Campaigns Featured Marketing News

Toyota celebrates life’s spontaneous moments in latest campaign

Olivia Pearce

January 5, 2021January 5, 2021

Toyota's "The Sienna Life" campaign encourages viewers to discover a new appreciation for life's special moments, large or small The adventurous life awaits! "The Sienna...

Read Time:2 Minute, 5 Second

Spotify set to launch in South Korea in the first half of 2021

Thomas Ng

January 5, 2021January 5, 2021

Spotify's launch in South Korea will give Korean listeners access to over 60 million tracks and over 4 billion playlists Since Spotify debuted its first K-Pop...