World Branding Forum

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LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil and has launched their first campaign, #ElevateYourEveryMeal, ahead of Thanksgiving LOLA...

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Campaigns Featured News

Foot Locker launches ’12 Days of Greatness’ Holiday campaign

Olivia Pearce

November 23, 2020November 23, 2020

Foot Locker's "12 Days of Greatness" is a unique basketball-inspired holiday collection celebrating the universal love of the game This year, Foot Locker is launching...

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Campaigns Featured News

TOUS launches its Christmas campaign with LOLA MullenLowe

Eliza Jane

November 20, 2020November 20, 2020

TOUS aims to encourage people to appreciate traditions, details, moments, and to have a Christmas as normal as possible After 100 years of celebrating Christmas,...

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Advertising Campaigns Featured News

LG’s latest ad campaign will have you dancing through laundry day

Joshua Hughes

November 20, 2020

'Baby, I Got Your Laundry' gives viewers a reason to dance - and a chance to be featured on LG's Times Square billboard LG Electronics...

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Campaigns Featured Marketing News

Hawaiian Airlines launches its latest campaign with MullenLowe LA

Joshua Hughes

November 19, 2020November 19, 2020

Hawaiian Airlines is tapping into consumers' intense desire to travel after months on lockdown in a new campaign by MullenLowe LA Hawaiian Airlines and MullenLowe...

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Campaigns Featured News Technology

LG Electronics announces its newest global ambassador, Lewis Hamilton

Thomas Ng

November 19, 2020November 19, 2020

LG Electronics digital campaign spotlights famed sports figure and LG SIGNATURE's advanced home solutions LG Electronics (LG) announced that six-time Formula One World Champion Lewis...

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Campaigns Featured News

Pepsi and iHeartRadio partners for the upcoming HBCU virtual showcase

Olivia Pearce

November 19, 2020November 19, 2020

Pepsi is bringing together the exceptional marching bands from Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T – some of whom are...

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Campaigns Featured Marketing News

CRUNCH Bar launches its latest marketing campaign

Olivia Pearce

November 18, 2020

CRUNCH Bar's campaign introduces a lifestyle trend and state of mind called "CRUNCHing" to help fans enjoy life's simple moments CRUNCH, the chocolate brand with...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Campaigns Featured News

American Egg Board unveils “The Gift of Eggs” holiday campaign

Olivia Pearce

November 18, 2020

American Egg Board's campaign pokes fun at extravagant gift-giving in order to celebrate what really matters during the season — family and friends, special memories...

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Campaigns Featured News

Pantene launches its “Family is #BeautifulLGBTQ” series

Olivia Pearce

November 17, 2020

Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells the stories of real LGBTQ-adoptive families and the hair...

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Advertising Campaigns Featured News

Sainsbury’s reminds people that Christmas dishes are gestures of love

Eliza Jane

November 17, 2020November 17, 2020

Sainsbury's films aim to unite feelings of loss, longing and love, and bring them together with a sense of hopefulness, sharing the message that, no...