World Branding Forum

Read Time:2 Minute, 9 Second

Tic Tac hopes to help people hit pause and inspire activities and connection – whether that's dancing to their favorite music, enjoying a walk outside...

Read Time:2 Minute, 24 Second

Campaigns Featured News

Jameson Irish Whiskey brings back its iconic “Lost Barrel” ad

Eliza Jane

October 6, 2020October 6, 2020

Jameson Irish Whiskey celebrates the extraordinary lengths for exceptionally smooth Whiskey in new "Legendary Tales" campaign If there were ever a year that needed the...

Read Time:1 Minute, 34 Second

Campaigns Featured News

Mucilon launches Taking Care of the Planet for Your Children

Olivia Pearce

October 5, 2020

Mucilon's support for the reforestation in Brazil is part of Nestlé's reforestation programme which was announced earlier this year 'Mucilon: Taking Care of the Planet...

Read Time:2 Minute, 46 Second

Campaigns Featured News

Michael Kors announces the launch of its new employee-led campaign

Eliza Jane

October 5, 2020

Michael Kors leans into the spirit of community for its Watch Hunger Stop 2020 Campaign, entitled 'Food is Love - Share Your Heart' Michael Kors...

Read Time:2 Minute, 14 Second

Campaigns Featured News

P&G Professional develops a new cleaning guide for drivers with Lyft

Olivia Pearce

October 5, 2020

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

Read Time:1 Minute, 31 Second

Branding Featured News

Hisense announces global partnership with Fnatic Esports Organisation

Olivia Pearce

October 2, 2020

The two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic's prominent teams...

Read Time:3 Minute, 27 Second

Industry News

Havas Creative North America appoints Claire Telling as CPO

Anisha Kapoor

October 2, 2020

Grace Blue North America CEO steps into a new role at Havas Creative North America to drive meaningful candidate-centric recruiting with a strategic focus on...

Read Time:3 Minute, 41 Second

Featured General News

Purina to invest USD 450 million in new pet food plant in the US

Anisha Kapoor

October 2, 2020

Purina's new operations will be designed with sustainability at the forefront, including a commitment to send zero waste for disposal, and production processes designed to...

Read Time:2 Minute, 23 Second

Campaigns Featured News

IKEA sets to remove non-rechargeable alkaline batteries by 2021

Eliza Jane

October 1, 2020June 14, 2023

IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to rechargeable batteries Following furniture brand, IKEA’s commitment to inspire...

Read Time:2 Minute, 30 Second

Branding Featured News

Nestlé announces the launch of plant-based Nesquik in Europe

Olivia Pearce

October 1, 2020

The recent launches all underline Nestlé's increased focus on tasty, authentic plant-based food and beverages as consumers look at different ways to enjoy and balance...

Read Time:2 Minute, 3 Second

Advertising Featured News

Corona shares Bad Bunny’s optimistic take on La Vida Más Fina

Olivia Pearce

October 1, 2020

"La Vida Más Fina" is the first campaign designed to unite the Corona brand family and celebrate a modern expression of the Corona lifestyle and...

Read Time:1 Minute, 35 Second

Featured Marketing News

SHEIN partners PayBright to offer flexible plans to Canadian consumers

Olivia Pearce

October 1, 2020

SHEIN joins a growing roster of retail brands now offering PayBright's flexible Pay in 4 payment plans as an alternative to traditional credit cards PayBright,...