World Branding Forum

October 14, 2020June 13, 2023

Anheuser-Busch leverages Rio Tinto's low-carbon aluminium made with renewable hydropower along with recycled content Beer drinkers will soon be able to enjoy their favourite Anheuser-Busch...

Read Time:2 Minute, 21 Second

MISSGUIDED partners Models of Diversity in latest campaign

October 14, 2020

The diversity of MISSGUIDED's campaign is not only in the range of skin tones and body shapes represented but in the unique stories of each...

Read Time:1 Minute, 57 Second

Cetaphil expands its partnership with Rachel Brosnahan

October 14, 2020

Brosnahan is the Creative Consultant for Cetaphil's new "Up Close and Sensitive" campaign as well as the face of the sensitive skincare brand Cetaphil, the...

Read Time:3 Minute, 21 Second

SheaMoisture conveys the essence of Black Women in new campaign

October 13, 2020

SheaMoisture pledges to commit proceeds from products sold as an investment dedicated to helping realise the dreams of Black women entrepreneurs SheaMoisture unveils It Comes...

Read Time:1 Minute, 47 Second

Samsung UK unveils its 1000 letters of love initiative

Campaigns Featured Marketing News

October 13, 2020

As a company that is committed to connecting people, Samsung is continuing to engage the workforce in providing companionship to those facing hardship, loneliness and...

Read Time:2 Minute, 53 Second

Hilton launches its global marketing campaign, “To New Memories”

October 13, 2020October 14, 2020

The spot depicts a series of reconnection moments consumers have been missing, highlighting the new memories waiting to be made with Hilton Hilton has announced...

Read Time:1 Minute, 54 Second

Dunelm depicts the “universal truths of home” in latest brand campaign

October 12, 2020

“Home, we get it” was created by MullenLowe London, and features a series of vignettes based on real-life stories shared by Dunelm's customers and staff...

Read Time:2 Minute, 42 Second

Industry News

Gap Inc. appoints Nancy Green as President and CEO of Old Navy

Anisha Kapoor

October 12, 2020

Green has served as interim head of Gap's Old Navy since March and was previously President and Chief Creative Officer of the brand Gap Inc....

Read Time:1 Minute, 43 Second

Pony Malta and MullenLowe SSP3 launches #SheSpeaks on TikTok

October 12, 2020June 13, 2023

ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

Read Time:4 Minute, 1 Second

Samsung launches a new washing machine campaign with Max Whitlock

October 12, 2020October 12, 2020

The new scent has been specially created to celebrate the arrival of Samsung’s latest ecobubbleTM washing machine and is presented in bottles which perfectly replicate...

Read Time:2 Minute, 12 Second

IKEA partners Flow Loop to develop water recycling shower solutions