World Branding Forum

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Nestlé's collaboration with AAP provides paediatricians with tools to help educate parents and caregivers Nestlé Waters North America (NWNA) and the American Academy of Pediatrics...

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Campaigns Featured News

Samsung aims to bring a smile to people’s faces in latest campaign

Olivia Pearce

October 22, 2020

Samsung's Smile Stories campaign aims to bring a smile to people’s faces by providing scientifically grounded facts on the physical and mental benefits that smiling...

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Campaigns Featured News

Banana Republic celebrates love in its latest campaign

Olivia Pearce

October 22, 2020

During the holiday season of giving thanks, Banana Republic continues its pledge to work for the Better Republic by supporting those in need by furthering...

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Branding Featured News

Bacardi’s announces that its spirits bottle will biodegrade in 18 months

Olivia Pearce

October 22, 2020October 22, 2020

Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution...

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Campaigns Featured Marketing News

Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

Eliza Jane

October 22, 2020

The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month When DieHard batteries, one of the...

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Campaigns Featured Marketing News

Oral-B announces the launch of its oral health initiative

Joshua Hughes

October 21, 2020

Eva Longoria, Kelly Rowland, Mario Lopez, and Manny MUA are joining forces with Oral-B to bring awareness to the importance of making oral health a...

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Campaigns Featured News

Unilever launches refill trials as part of its #GetPlasticWise campaign

Olivia Pearce

October 21, 2020

Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store...

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Industry News

LEGO Group appoints Atul Bhardwaj as its Executive Vice President

Anisha Kapoor

October 21, 2020

Bhardwaj will be responsible for LEGO Group's digital and technology teams, and oversee its continued digital transformation to support long-term growth The LEGO Group has...

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Campaigns Featured News

Gap launches its “Dream The Future” holiday campaign

Eliza Jane

October 21, 2020

Gap invites everyone to dream towards a brighter future together, connected in joy, peace, empathy and love This holiday, Gap introduces the "Dream The Future"...

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Design Featured News

Adidas and the LEGO Group embark on a multi-year partnership

Eliza Jane

October 20, 2020

The Adidas and Lego collaboration is set to inspire creativity and foster a playful, positive, and inclusive world for adults and children from and background...

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Advertising Campaigns Featured News

India Gate unveils its new festive campaign by Lowe Lintas Delhi

Joshua Hughes

October 20, 2020

The campaign by Lowe Lintas Delhi aims to position Indian Gate as an integral part of the upcoming Diwali festive preparations India Gate Basmati Rice...

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Campaigns Featured News

Gillette presents “Look Like The Man You Really Are” by Marcel

Olivia Pearce

October 20, 2020

Gillette's new campaign was created in collaboration with rookies from the Kourtrajmé film school With the campaign "Look Like The Man You Really Are", produced in...