World Branding Forum

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Hublot confirms its passion for football by becoming the Premier League’s Official Timekeeper from the start of the 2020-2021 season The first luxury watch brand...

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Samsung brings colourful and inspiring artwork with Etsy partnership

Olivia Pearce

November 6, 2020November 6, 2020

Etsy's partnership with Samsung will provide an entirely new avenue for artists to bring their creative inspiration directly into homes for people around the world...

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IKEA opens its world’s first second-hand store in Sweden

Olivia Pearce

November 5, 2020

The store is part of IKEA’s aim to develop a circular and profitable business model for the future IKEA takes a step forward in its...

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M&S launches new ‘Sparks Book & Shop’ service in England

Thomas Ng

November 5, 2020November 5, 2020

M&S launches 'Sparks Book & Shop' ahead of increasing restrictions in England to help customers plan ahead with reserved shopping slots M&S has completed the...

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Campaigns Featured News

Kohl’s inspires customers to Give With All Your Heart

Olivia Pearce

November 5, 2020

Kohl’s encourages customers to celebrate their everyday heroes — the family, friends, neighbours, and communities that make a difference in their lives all year round...

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Campaigns Featured News

LEGO campaign sees children from around the world rebuild the Holidays

Eliza Jane

November 4, 2020

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO...

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Featured Marketing News Technology

IKEA commits to making clean indoor air accessible for its consumers

Thomas Ng

November 4, 2020

IKEA is developing affordable and high performing solutions such as its upcoming FÖRNUFTIG air purifier which is set to launch everywhere in February 2021 Clean...

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Branding Featured News

Sol announces Brewed with Solar Energy to mark its latest milestone

Anita Mistry

November 4, 2020

Sol is making a step-change towards more sustainable brewing and another achievement in Heineken's Brewing a Better World sustainable development strategy Since April 2020, Sol...

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Campaigns Featured News

Pampers donates preemie diapers for Prematurity Awareness Month

Olivia Pearce

November 4, 2020

Pampers partners the Canadian Premature Babies Foundation and Jessi Cruickshank to donate diapers to Canada’s most vulnerable babies through #PampersForPreemies campaign Each year in Canada...

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Industry News

PepsiCo elects Dave Lewis as an independent member of the Board

Anisha Kapoor

November 3, 2020November 3, 2020

Dave Lewis's election as a member of PepsiCo's Board of Directors and a member of the Audit Committee will come into effect on 13 November...

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Advertising Featured News

Sony gives its consumers a first look at their new global launch spot

Eliza Jane

November 3, 2020

Sony's PlayStation 5 latest spot celebrates the human desire to push boundaries and achieve the extraordinary Sony Interactive Entertainment, a multinational video game and digital...

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Industry News

Nestlé Purina PetCare announces leadership transitions

Anisha Kapoor

November 3, 2020November 3, 2020

Joseph R. Sivewright is appointed Chairman of Nestlé Purina PetCare for the Americas, whilst Nina Leigh Krueger will be appointed CEO and President effective 1...