World Branding Forum

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CRUNCH Bar's campaign introduces a lifestyle trend and state of mind called "CRUNCHing" to help fans enjoy life's simple moments CRUNCH, the chocolate brand with...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Campaigns Featured News

American Egg Board unveils “The Gift of Eggs” holiday campaign

Olivia Pearce

November 18, 2020

American Egg Board's campaign pokes fun at extravagant gift-giving in order to celebrate what really matters during the season — family and friends, special memories...

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Campaigns Featured News

Pantene launches its “Family is #BeautifulLGBTQ” series

Olivia Pearce

November 17, 2020

Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells the stories of real LGBTQ-adoptive families and the hair...

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Advertising Campaigns Featured News

Sainsbury’s reminds people that Christmas dishes are gestures of love

Eliza Jane

November 17, 2020November 17, 2020

Sainsbury's films aim to unite feelings of loss, longing and love, and bring them together with a sense of hopefulness, sharing the message that, no...

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Advertising Campaigns Featured News

Old Navy launches “WE Holiday” in partnership with RuPaul

Olivia Pearce

November 17, 2020November 17, 2020

Old Navy’s WE Holiday campaign celebrates all of us no matter who we are or where we live, we're in this together -- even if...

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Campaigns Featured News

Coca-Cola latest campaign celebrates the gift of presence over presents

Eliza Jane

November 17, 2020November 17, 2020

Coca-Cola invites the world to "Give Something Only You Can Give" in its 2020 Holiday campaign In a year when the world needs holiday cheer...

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Campaigns Featured News

MullenLowe Group launches the third instalment of the NHS campaign

Olivia Pearce

November 16, 2020November 16, 2020

MullenLowe Group's drive aims to recruit nurses, allied health professionals and healthcare support workers as the Covid-19 pandemic puts increased pressure on the service The...

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Hyundai and Spotify launches an all new digital experience

Thomas Ng

November 16, 2020

Hyundai and Spotify explores the potential of creative storytelling through streaming audio Hyundai and Spotify have come together to inspire drivers and music fans with...

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Advertising Campaigns Featured News

Waitrose and John Lewis encourages the nation to ‘Give A Little Love’

Eliza Jane

November 13, 2020November 13, 2020

Waitrose and John Lewis's Christmas ad is inspired by the kindness shown by the British public during the pandemic Waitrose and John Lewis have unveiled...

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Campaigns Featured News

Vaseline launches ‘Equitable Skincare For All’ with Regina King

Olivia Pearce

November 13, 2020November 13, 2020

Vaseline is championing change for true equity in skincare for Black and Brown skin and partnered with award-winning actress and advocate for people of colour,...

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Branding Campaigns Featured News

Else launches a nationwide brand campaign, ‘In an Else World’

Olivia Pearce

November 13, 2020November 13, 2020

Else aims to provide real, plant-based and no-compromise nutrition alternatives for parents to feed their child, building the kind of world where families can choose...