World Branding Forum

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SheaMoisture pledges to commit proceeds from products sold as an investment dedicated to helping realise the dreams of Black women entrepreneurs SheaMoisture unveils It Comes...

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Campaigns Featured News

Samsung UK unveils its 1000 letters of love initiative

Eliza Jane

October 13, 2020

As a company that is committed to connecting people, Samsung is continuing to engage the workforce in providing companionship to those facing hardship, loneliness and...

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Campaigns Featured Marketing News

Hilton launches its global marketing campaign, “To New Memories”

Olivia Pearce

October 13, 2020October 14, 2020

The spot depicts a series of reconnection moments consumers have been missing, highlighting the new memories waiting to be made with Hilton Hilton has announced...

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Campaigns Featured News

Dunelm depicts the “universal truths of home” in latest brand campaign

Olivia Pearce

October 12, 2020

“Home, we get it” was created by MullenLowe London, and features a series of vignettes based on real-life stories shared by Dunelm's customers and staff...

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Industry News

Gap Inc. appoints Nancy Green as President and CEO of Old Navy

Anisha Kapoor

October 12, 2020

Green has served as interim head of Gap's Old Navy since March and was previously President and Chief Creative Officer of the brand Gap Inc....

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Campaigns Featured News

Pony Malta and MullenLowe SSP3 launches #SheSpeaks on TikTok

Eliza Jane

October 12, 2020June 13, 2023

ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

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Campaigns Featured News

Samsung launches a new washing machine campaign with Max Whitlock

Olivia Pearce

October 12, 2020October 12, 2020

The new scent has been specially created to celebrate the arrival of Samsung’s latest ecobubbleTM washing machine and is presented in bottles which perfectly replicate...

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Campaigns Featured News

IKEA partners Flow Loop to develop water recycling shower solutions

Eliza Jane

October 9, 2020

IKEA is working throughout the value chain to become more water-efficient by improving water quality and increasing the availability of water where it has influence...

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Featured Marketing News

Macy’s and Klarna announce new five-year partnership

Olivia Pearce

October 9, 2020

In addition to integrating the Klarna Pay in 4 option on macys.com, Macy’s Inc. becomes an investor in Klarna Klarna, the global payments and shopping...

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Campaigns Featured News Technology

Samsung launches ‘Inspired by a True Photo’ creative platform

Thomas Ng

October 9, 2020

Samsung's ‘Inspired by a True Photo’ is a game-changing new creative concept that rekindles our love affair with the power of smartphone photography Samsung Electronics...

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Campaigns Featured News

Adidas aims to drive positive change in and through football

Eliza Jane

October 8, 2020

The Adidas Football Collective is a new movement committed to creating change through football, that brings together past, current and future initiatives aiming to empower...

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Clorox unveils innovative device that detects symptoms in classrooms

Thomas Ng

October 8, 2020

Clorox's Beta device will alert educators in real-time of symptom spikes, enabling them to see beyond the surface of their class Each year, schools face...